As audiences continue to migrate to mobile, publishers are under pressure to improve performance. But despite an increase in mobile traffic and ad spend, more and more ad revenue is going to big players like Facebook and Google. As a result, publishers are exploring different tactics for revenue and audience growth, includingpaywalls, new distribution strategies, and the ongoing optimization of advertising.
The leaked New York Times Innovation Report highlights the challenges it is facing in the digital age, but more importantly, it echoes the issues impacting the publishing industry as a whole. This report made waves not because the issues revealed were anything new, but because it shows even one of the best news organizations continues to struggle with managing the digital transition.