Vice President Of Marketing

Vice President Of Marketing
Tips on Using Virtual Events to Generate New Revenue

Virtual Events—which essentially replicate all aspects of a physical event minus the physical logistics, costs and on-site headaches—are a great way to generate new revenue and a new audience. Live conference sessions with Q&A and sponsor and exhibitor booths filled with rich media and live interaction between attendees, booth reps and presenters can create a real buzz during a live event, in addition to some real revenue for the event organizer. While many of the aspects of a successful virtual event are similar to those of a physical event—quality content draws audience, excellent promotion attracts large numbers of people, which leads to sponsors who are