Will Johnson

Will Johnson

Will Johnson is Head of Commerce at Sovrn, a monetization solutions provider for publishers.

Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers

Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded links that direct readers to products allows publishers to generate meaningful revenue from their content. Simultaneously, advertisers get the opportunity…