Zack Dugow

Zack Dugow

Zack Dugow is Founder and CEO of Insticator, an ad-tech firm that helps over 2,000 publishers around the globe increase revenue and engagement through unique embeds. Zack was listed in the 2019 edition of the DMN40under40, which recognizes high-level leaders in the world of marketing. Under his leadership, Insticator was recognized by the Inc 5000 as the 680th fastest growing company in the country in 2019.

5 Monetization Tips for Small and Mid-Tier Publishers

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…