Blogs

Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport

Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

The Impact of Chrome 76: Why a Freemium Model Is the Future

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Other Staff Bloggers
Data & Audience

Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

Content & Digital Media

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…

Sales & Advertising

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign, was able to obtain raw data harvested from up to 87 million Facebook profiles and…

When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital ad programs. Almost invariably, I discover that the publisher isn’t properly setting up their ad…

Business Management

Publishers used to be a de-facto monopoly. They had printing factories, delivery trucks, and a solid infrastructure in place to control the publishing and distribution of news. But with the shift to online consumption of news content, the monopoly started to morph into a duopoly of Google and Facebook. Users flocked to big tech to…

If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As publishers rely more on freelancers and less on in-house content creators, it’s increasingly important to have a seamless system in…

It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – a fait accompli. One of the top strategic M&A questions was, “Who’s your head of digital?” Fast forward 20 years.…

News

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

The big publisher’s recent trials and triumph shed light on the magazine-media business – and how Time Inc. operated.

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

Printing & Production

Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a broken part” of LSC, Tom Quinlan, the CEO, indicated earlier this month that LSC would be scaling back that part of…

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…