Blogs

Greater Pricing Power: The Not-So-Secret Secret Behind the Quad-LSC Deal

Wall Street analysts hate Quad’s proposed purchase of LSC because they don’t understand the deal; publishers hate it because they do.

Think Apple News is Going to Save Your Traffic? Think Again.

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

Other Staff Bloggers
Printing & Production

Wall Street analysts hate Quad’s proposed purchase of LSC because they don’t understand the deal; publishers hate it because they do.

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier -- assuming they can find any paper to buy. There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality…

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

Content & Digital Media

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

Major U.S. publishers got a big surprise last week when they learned there might be only one printer able to produce their magazines and catalogs.

Data & Audience

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game…

Here are the three biggest changes media companies need to make to in their “data stack” in order to make data a true revenue driver.

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…

News

Every year, FUSE Media Summit asks attendees to vote on some of the best presenters and products they hear about while at this event. Here is a closer look at the people and companies they believe were the most interesting, with the most potential to have a major impact on their businesses in the future.

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

Business Management

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…