Blogs

This Mindset Is Essential for Successful Business Comebacks

The mindset you apply to your business operations as you face this challenging new environment will determine if you succeed or fail.

Know What to Automate With Machine Learning

Before you get started, you must recognize that there are multiple steps in predictive modeling.

How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink

It’s time for news publishers to focus on pricing, talent, topics, and quality.

Other Staff Bloggers
Data & Audience

The mindset you apply to your business operations as you face this challenging new environment will determine if you succeed or fail.

Before you get started, you must recognize that there are multiple steps in predictive modeling.

Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.

Content & Digital Media

It’s time for news publishers to focus on pricing, talent, topics, and quality.

Depending upon which experts you heed, the U.S. Postal Service is either just a few months away from insolvency or it’s in no danger of running out of cash any time soon. The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions.…

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.

Business Management

Among many, many other things, the pandemic is threatening to impact decades of advancements of gender equality in the workplace.

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks the publication you and your team usually write, edit, produce, market, and distribute from an office landed in your living room. It probably happened suddenly, in many cases with almost no time to prepare. And you…

People often talk about the need to “break down organizational silos” or “enable more cross-functional collaboration” within a company. Sounds great! But it’s easier said than done. Consultants have spilled a lot of ink debating where analytics, customer data, e-commerce, or user experience functions should ideally live within organizations. I don’t participate in those philosophical debates, nor do I…

Sales & Advertising

We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?

Here are a few tips on what content is resonating with consumers and which brands are still spending.

In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.

Printing & Production

Ingrid Jakabcsin, EVP of Publishing and Distribution, shares perspective on merchandising and categories currently performing well.

Asking the right questions can help you navigate your magazine through COVID-19 and the resulting recession.

A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my son watching something on his laptop and texting at the same time. I asked him, ‘What are you doing?’ My son answered, ‘Duh, can’t you…

News

In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital Group’s purchase of Inverse, and from Vice Media’s $400 million acquisition of Refinery29 to Group Nine Media’s $300 million acquisition of PopSugar, the digital media…

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…