Blogs

Gmail’s Message to Newsletter Publishers: Get Rid of Inactive Subscribers

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…

Guess Who's Going to Buy You? That's Right...Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

How Will Google’s Changes to Featured Snippets Impact Publishers?

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that Google would no longer duplicate featured snippets has managed to stop publishers in their tracks. As of Jan. 22, Google stopped duplicating featured snippets. Webpage…

Other Staff Bloggers
Content & Digital Media

As a result of recent changes in Google’s popular Gmail product, newsletter publishers need to take a close look at slimming down their subscriber lists to prevent readership from plummeting. Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” – AKA abandoned email addresses – sometimes shunting…

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that Google would no longer duplicate featured snippets has managed to stop publishers in their tracks. As of Jan. 22, Google stopped duplicating featured snippets. Webpage…

Data & Audience

While Millennials and Generation Zers are adjacent generations with much in common, they have key differences as consumers.

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

Business Management

I recently received an email with five tips to help my team get their work done on time, all the time. The tips were good: Schedule meetings 10 minutes early, don’t do “one more thing” before you leave, etc. The last tip, “trick your mind,” really hit home. It suggested changing your clocks to run…

It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with their audiences and create new opportunities for advertisers. For marketers, audience acquisition and engagement are paramount. But as investments in data ramp up, so do…

With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are overwhelmed. Though 40% of publishers in a July 2019 survey predicted that CCPA would be the legislation that affected their businesses the most for the…

Printing & Production

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a broken part” of LSC, Tom Quinlan, the CEO, indicated earlier this month that LSC would be scaling back that part of…

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Sales & Advertising

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…

As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regards to Facebook’s Ads Manager platform in the last several months, amiright? Facebook Ads Manager Continues to Evolve First,…

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…

News

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

The big publisher’s recent trials and triumph shed light on the magazine-media business – and how Time Inc. operated.