Blogs

Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

New Year, New Law: How Publishers Can Prepare for CCPA

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…

5 WordPress Trends Publishers Should Keep in Mind for 2020

2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to focus on what the new year will bring to the publishing landscape. While the latest moves in technology are still revolutionizing the space on a…

Other Staff Bloggers
Content & Digital Media

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to focus on what the new year will bring to the publishing landscape. While the latest moves in technology are still revolutionizing the space on a…

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

Data & Audience

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…

Many organizations put unreasonable expectations on data scientists. Their job descriptions require a superhuman.

Business Management

As a transformational coach in the corporate world, I absolutely love working with companies that are interested in connecting more deeply with their customers. Today’s publishers and media companies are competing for reader’s attention, loyalty, and spend – especially now that so many companies are offering content as part of their value propositions. Publishers are…

Publishers used to be a de-facto monopoly. They had printing factories, delivery trucks, and a solid infrastructure in place to control the publishing and distribution of news. But with the shift to online consumption of news content, the monopoly started to morph into a duopoly of Google and Facebook. Users flocked to big tech to…

If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As publishers rely more on freelancers and less on in-house content creators, it’s increasingly important to have a seamless system in…

Sales & Advertising

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included. Other industries, such as consumer packaged goods, have prices that are…

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign, was able to obtain raw data harvested from up to 87 million Facebook profiles and…

News

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

The big publisher’s recent trials and triumph shed light on the magazine-media business – and how Time Inc. operated.

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

Printing & Production

Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a broken part” of LSC, Tom Quinlan, the CEO, indicated earlier this month that LSC would be scaling back that part of…

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…