Blogs

How Publishers Can Start Monetizing Smart Speakers

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Why Paper Prices Are Likely to Remain High for Publishers

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

Other Staff Bloggers
Content & Digital Media

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models.…

Data & Audience

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.

Bing’s partnerships, intelligent solutions and ethical commitments make it a more advanced channel to reach the right audiences.

Sales & Advertising

For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, is why traditional media companies are going out of business.

In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable ad campaigns and discussions with advertisers in a wide variety of industries. If an ad campaign doesn’t meet their expectations, they (or their agency) will…

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…

Printing & Production

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

All magazines once ran on cookie cutter business plans. Now most publishers create a media model as different as fingerprints.

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

News

Major U.S. publishers got a big surprise last week when they learned there might be only one printer able to produce their magazines and catalogs.

Every year, FUSE Media Summit asks attendees to vote on some of the best presenters and products they hear about while at this event. Here is a closer look at the people and companies they believe were the most interesting, with the most potential to have a major impact on their businesses in the future.

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Business Management

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…