Blogs

BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

Once Considered Mortal Enemies, Print & Digital Are Living Happily Together

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

4 SEO Best Practices of the Past That No Longer Apply

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…

Other Staff Bloggers
Content & Digital Media

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…

Data & Audience

How will marketers measure social influence in a world of self-proclaimed experts, ninjas, and gurus in a post-Klout world?

Last month, Baird Davis – or Doctor Doom as he was called in a post by BoSacks – pointed out that the newsstand was dying. Davis used Alliance for Audited Media (formerly Audit Bureau of Circulation) numbers to demonstrate the ongoing drop in titles and overall sales. Yes, Baird Davis is correct: There is a…

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Sales & Advertising

When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who had moved from editorial to a business department, but clearly someone who still had the editorial eye. I made that transition early. As co-editor of…

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

In episode 85 of the popular sitcom The Seinfeld Show, Jerry and Elaine have a conversation about ugly babies. In it, they agree that some babies are simply not that attractive, but they also agree that no one ever talks about it. It is an unwritten rule that you don’t point out the ugly babies.…

Business Management

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Sometimes the potential talent to join our team is right in front of us and then what? We freeze. It’s like the dog that catches the ice cream truck… now what? What do I say? What do I ask? In what setting should I hold the interview? How do I really know if they will…

Printing & Production

“Kenneth, what is the frequency?!” In 1994 R.E.M. wrote a song about this non sequitur that was repeated by a disturbed man as he beat TV news anchor Dan Rather on the streets of New York City. The story goes that the man thought television networks were sending signals into his brain and was imploring…

The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41% over the next five years. The postage increases would be lower than average for magazines that use co-mail and higher than average for less efficient mailers. The PRC announced its proposal to bail out the U.S.…

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was "Harnessing the Power of Data-Driven Print." The overarching question after a decade or more of collecting digital data was, can the information we have gathered be intelligently and successfully applied to a printed product? To be…

News

Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling up all of the growth in U.S. digital ad spending (63% according to eMarketer estimates) has the need been so acute. Publishers require scale to…

“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was speaking, of course, of the acquisition of Ingram Periodicals by TNG, formerly the News Group, earlier this week, a move that came as a surprise…

Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.