Blogs

Publishing Insiders React to Sale of National Distributor Curtis Circulation

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

Publishers Should Expect More Data from Programmatic Demand Partners

Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion in revenue. However, when it comes to analyzing critical data in order to optimize their programmatic business, publishers are left to fend for themselves. On…

Are Fully Personalized Magazines in Our Future? It’s Complicated.

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Other Staff Bloggers
Content & Digital Media

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll notice a similar trend between them and more traditional media brands: a focus on scale,…

Data & Audience

Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion in revenue. However, when it comes to analyzing critical data in order to optimize their programmatic business, publishers are left to fend for themselves. On…

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the various content, commerce, and online service providers they interact with every day. But publishers have a front-row seat to the…

Sales & Advertising

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing. In the US, initial responses to…

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book Business to be one of…

The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years of issues caused by header bidding and sequential auctions, Google has moved away from second-price auctions to increase transparency. Here is what publishers need to…

Printing & Production

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself. Prices for publication papers have stabilized since late last year, and the usual post-peak glut and price slashing don’t…

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold digital. But the world is no longer so simple. From what I see, based especially…

All magazines once ran on cookie cutter business plans. Now most publishers create a media model as different as fingerprints.

News

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…

Wall Street analysts hate Quad’s proposed purchase of LSC because they don’t understand the deal; publishers hate it because they do.

Major U.S. publishers got a big surprise last week when they learned there might be only one printer able to produce their magazines and catalogs.

Business Management

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

It's not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also check out A Guide to GDPR Compliance for Marketers by our sister publication Target Marketing, as well as How To Prevent a Customer Data Breach…