Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands. There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood,…
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Denis Wilson is the content director for Book Business and Publishing Executive as well as the FUSE Media and FUSE Digital Marketing summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Content marketing services are increasingly in vogue at major magazine publishers. This summer alone, Publishing Executive has covered the growth of U.S. News & World Report’s BrandFuse content division, as well as Penton’s lucrative marketing services, and The Atlantic’s new creative marketing group Atlantic Re:Think. The reasons for the spike in content marketing services are…
It was late on a recent weekday evening, and I pledged to finally throw in the towel after a rather hectic workday and spend my final waking hours channel surfing before bed. After my channel guide revealed a rather unappealing menu of options, my attention drifted to ESPN, which was featuring the “World Series of…
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U.S. News & World Report announced that Jada Graves will become the managing editor of the branded content division BrandFuse.
To sell content marketing services, make sure your sales staff is up to speed.
Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this September. The Lab will help media companies position themselves to meet advertisers' growing thirst for branded content and drive new revenue.
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