Media Pitch

Media Pitch is a guest blog that showcases emerging media technology startups. The blog provides startups with an opportunity to demonstrate their unique solutions and discuss the important trends that are shaping the media industry. The goal of the blog is to keep our readers informed of the latest technological innovation driving the media business forward. If you are interested in contributing to Media Pitch, read the submission guidelines here.

Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Ciprian Borodescu is co-founder & CEO at Appticles.com - a platform that helps small and medium publishers to package their existing content into cross-platform mobile and tablet applications that run directly in the browser (no App Stores involved).

Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers' first-party data is becoming more valuable than ever. Enter Pico, a platform seeking to equip publishers with the tools to improve user experience, increase email…

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, he earns cryptocurrency. Gath3r, a technology startup founded in 2018, has made cryptomining a monetization vehicle for publishers. By using…

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing privacy concerns. Despite user backlash, online advertising is not going the way of the dodo,…

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…

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