Ad Blocking

Apple Says it is ‘Shutting Down’ Tracking From Like & Share Buttons and Conversation Platforms
June 6, 2018 at 11:11 am

Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

Four Publisher Groups to Google: Your GDPR Proposal ‘Severely Falls Short’
May 2, 2018 at 10:29 am

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next, European Publishers Council, News…

Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Ad Industry Sources Slam Facebook's Latest Privacy Move
March 30, 2018 at 11:22 am

Facebook's move to block third-party data providers from its advertising platform limits what companies know about users' shopping habits – and renders an industry of personal information brokerage less effective. But industry insiders say that the move is mostly about optics, and could actually increase Facebook's control…

Fraudulent Web Traffic Continues to Plague Advertisers
March 30, 2018 at 11:17 am

Web traffic is rife with bots and non-human traffic, making it difficult for ad and media businesses to understand who is visiting their sites and why, according to new findings from Adobe . In a recent study, Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic…

Less Is More: How Fewer Ads Can Make You More Money
March 22, 2018 at 8:00 am

When a site has too many ads, websites become slower, content becomes obscured and readers become frustrated. But too few ads and publishers won’t be able to fund the content they work so hard to produce. In conversations I have with publishers, I see this reconciliation of user experience and ad revenue is one of…

Chrome Will Start Blocking Ads on February 15
December 21, 2017 at 10:52 am

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018. Interestingly, this date does not appear to be tied…

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…