Ad Blocking

How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
September 8, 2017 at 6:00 am

Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that…

Check Your Inbox: Google Warns Publishers Serving Annoying Ads
August 10, 2017 at 1:09 pm

Betty Crocker might want to check her inbox Thursday. The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially…

Grappling With Ad Fraud And Its Nuances
June 9, 2017 at 11:17 am

Charles Dickens once penned the now famous line, "It was the best of times, it was the worst of times."  I am going to counter that with a quote from Art Buchwald, "Whether it's the best of times or the worst of times, it's the only time we've got." I bring this up while trying…

The Digital Advertising Doomsday Clock
June 8, 2017 at 11:01 am

The latest tick of the clock counting down to publishers’ Digital Advertising Judgement Day came on Monday, when Apple announced at its annual developer conference that a forthcoming desktop version of its Safari browser will block the annoying autoplay ads that appear on many Web pages or before online videos. The news doesn’t present a…

Why IGN Made a Big Bet on Native Advertising
June 7, 2017 at 5:16 pm

“Video gamers are some of the biggest ad blockers ever,” said Arvind Jayaram, former director of ad products at IGN Entertainment, a Ziff Davis-owned company covering entertainment and video games through events, video programming, and online news. The statement encapsulates one of the biggest challenges the IGN site faces -- diminishing advertising revenue in the…

How IGN Built Its Native Advertising Team
June 7, 2017 at 4:26 pm

In order to scale its native advertising business, IGN needed to create a dedicated native advertising department and support that team with technology that would streamline native content creation. At the 2016 FUSE Media technology summit, director of ad product Arvind Jayaram explained how that team came together.

Be Careful Celebrating Google’s New Ad Blocker. Here’s What’s Really Going On.
June 6, 2017 at 2:31 pm

Google, a data mining and extraction company that sells personal information to advertisers, has hit upon a neat idea to consolidate its already-dominant business: block competitors from appearing on its platforms. The company announced that it would establish an ad blocker for the Chrome web browser, which has become the most popular in America, employed by…

Here’s Why a Google-Powered Ad Blocker Is a Really Bad Idea
April 21, 2017 at 1:32 pm

It seemed like a relatively minor piece of news, all things considered. Google, according to a Wall Street Journal report, is thinking about including an ad-blocking feature in the next version of its Chrome browser. Sounds like a handy feature, right? It may indeed be a handy feature for users. But the closer you look…

5 Takeaways From the Digital Innovators' Summit
April 4, 2017 at 3:23 pm

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors (ASME), circulators (MBR), and production folk (PRIMEX). I meet with various groups of media professionals such as regional publishers (CRMA, IRMA), large publishers (MPA, IMAG),…