Ad Blocking

Adblock Plus Names 'Acceptable Ads' Committee, But Some Members Don't Seem Enthusiastic
March 16, 2017 at 12:31 pm

Adblock Plus parent Eyeo on Wednesday said Conde Nast and Dell were among the companies that had agreed to join its Acceptable Ads Committee, which decides which ads the software blocks and which it lets through. Eyeo has been working on filling the committee since at least October 2015, when it announced its aim to…

How Do You Get Readers to Stop Using Ad Blockers? Try Asking.
March 1, 2017 at 2:22 pm

Last week Dennis Publishing announced the results of a six-month test campaign to engage ad blocking users. Nick Flood, Dennis Publishing’s product and commercial operations director, explains that ad blocking has been steadily rising across the publisher’s websites, including The Week, Car Buyer, and Alphr. In particular, ad blocking is prevalent on sites that attract…

Press Release: Dennis & Sourcepoint Collaborate to Successfully Engage And Educate Ad Block Users
February 23, 2017 at 2:26 pm

7am ET, February 22nd, 2017: Dennis, one of the UK’s largest consumer publishers, has today announced the results from its six-month test period using Sourcepoint’s Dialogue™ solution, the world’s first technology platform that allows users to choose how they compensate publishers for premium content. When presented with custom messages that educate and initiate conversations around…

Ad Blocking Is Now a Chronic But Manageable Condition
February 17, 2017 at 2:16 pm

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic…

Can Brave's Bitcoin Payment Platform Save Online Publishing?
February 9, 2017 at 10:34 am

Last year, Brendan Eich, former CEO of the Mozilla corporation and designer the Javascript programming language, launched Brave, a Web browser that blocks advertisements by default. Now Eich is rolling out a new Bitcoin payment platform, integrated right into the browser, that he hopes will provide an alternative revenue stream for publishers. He views it…

IAB’s Newly Elected Chairman Says Advertisers Must Raise Their Standards
January 30, 2017 at 11:11 am

The Interactive Adverting Bureau’s incoming chairman of the board said fighting ad fraud and improving viewability metrics will be key focuses for the organization in 2017. At its Annual Leadership Meeting this week in Ft. Lauderdale, the IAB named Conde Nast chief business officer Jim Norton to succeed Tremor…