Ad Serving

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Google is Advertising in Print Magazines and You Can’t Tell
November 12, 2018 at 1:07 pm

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

5 Ways Publishers Can Take Advantage of Affiliate Commerce
October 15, 2018 at 8:00 am

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

Meredith's Real Simple Rebounds From 'Unfortunate' Time Inc. Sales Structure
October 8, 2018 at 12:53 pm

When you find yourself in a hole, the expression goes, the first thing to do is stop digging. That’s the approach Real Simple Publisher Daren Mazzucca is taking this year and going into 2019, as he looks to get the brand—which declined in ad revenue this year—back into…

Madison Avenue Ad-Buying Practices Under Federal Scrutiny (Report)
September 28, 2018 at 10:44 am

The opaque nature of media buying practices is under new scrutiny, with federal prosecutors in Manhattan believed to have opened an investigation into the matter, according to a report in The Wall Street Journal, and issuing subpoenas as part of their work. The investigation is examining agencies getting rebates…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

Reality Check: Is Ad Fraud Up Or Down?
August 1, 2018 at 1:05 pm

Last year there was some good news for the ad tech industry when the Association of National Advertisers (ANA) announced that they believed ad fraud would drop from $7.2 billion in 2016 to $6.5 billion in 2017. As the founder and CEO of a cybersecurity solution, this cheered us up because…

Bloomberg Media Takes a Stab at Overhauling the Display Ad
July 30, 2018 at 12:37 pm

Bloomberg Media is the latest publisher to try to breathe new life into the display ad with a new ad format it calls Ad.apt that takes an advertiser’s basic assets like a video and headline and turns them into one of four ad variations, showcasing video, data or related Bloomberg news articles. It also tailors…