Ad Serving

Amazon Retargeting to Challenge Google
May 24, 2018 at 10:08 am

Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month

Publishers Try to Use Ad Annoyance as a Lure to Subscribers
May 23, 2018 at 11:22 am

Publishers hunting for subscribers like to say they’re delivering an experience worth paying for. Increasingly, that’s starting to mean “one that has no mobile ads.” Over the past few months,  Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

In the Age of AI, Publishers Need Authenticated Audiences
May 14, 2018 at 10:49 am

Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame, for example, recently purged more than 400 million user profiles after identifying them as bots. The problem is so profound in programmatic that some…

Quartz, Concert Partner To Better Target Business Execs
May 11, 2018 at 12:31 pm

Quartz, Atlantic Media’s business news website, has partnered with Vox Media and NBC Universal’s digital ad marketplace, Concert. According to Axios, the new venture, which will appear as a vertical on Concert called “C-Suite,” combines the companies’ collective ad inventory, allowing marketers to better target business executives. Of the 86 million unique visitors expected at C-Suite that…

With New Online Marketplace, Print Ads May Have Finally Entered the Programmatic Age
May 9, 2018 at 2:00 pm

A leading publishing association, BPA Worldwide, announced a partnership today that could be a catalyst for boosting magazine advertising sales across the industry, even for BPA non-members. Four months ago, I asked this question in a Publishing Executive article: “Why is placing a national ad in multiple magazines still such an arduous, manual process? When…

Press Release: BPA Worldwide Announces Alignment with
May 9, 2018 at 12:00 pm

Shelton, CT May 9, 2018 – BPA Worldwide,  a global leader in media auditing, today announced it will enable its members to add automation to the media buying process beyond online display ads. When it launched the B2B Media Exchange, the private digital ad marketplace (PMP), BPA’s members asked if the PMP could also provide…

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors
May 4, 2018 at 1:01 pm

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

Four Publisher Groups to Google: Your GDPR Proposal ‘Severely Falls Short’
May 2, 2018 at 10:29 am

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next, European Publishers Council, News…

Apple News Ramps up its Video Push While Publishers Wait on Revenue
April 30, 2018 at 11:50 am

Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn’t yet there, and it has begun to show them how the company hopes to raise their videos’ profiles and revenue prospects. Last month, Apple added a…