Ad Serving

Google Now Knows When its Users Go to the Store and Buy Stuff
March 23, 2018 at 11:44 am

Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores, the company said Tuesday. The advance allows Google to determine how many sales have been generated by digital ad campaigns, a goal that industry insiders…

Less Is More: How Fewer Ads Can Make You More Money
March 22, 2018 at 8:00 am

When a site has too many ads, websites become slower, content becomes obscured and readers become frustrated. But too few ads and publishers won’t be able to fund the content they work so hard to produce. In conversations I have with publishers, I see this reconciliation of user experience and ad revenue is one of…

IAB’s Proposed Framework for GDPR ‘A Non-Starter’
March 19, 2018 at 11:06 am

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The…

House Dems Empowers Press To Take on Tech Giants
March 14, 2018 at 8:00 am

With the duopoly controlling a sizeable majority of digital publishing dollars, power dynamics have never seemed so one-sided, and the publishers, which are at the mercy of these tech giants and others, seem to have little ground to stand on. Some members of Congress want to change…

SourceMedia Moves into Dynamic Native Ads
March 12, 2018 at 8:00 am

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two…

How Publishers Can Use Programmatic Direct Mail to Drive New Revenue
March 1, 2018 at 11:54 am

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can be used to drive ad impressions and branding for advertisers. At its core, "traditional" programmatic advertising allows advertisers to efficiently purchase ads with…

Like the Changing of the Seasons, Publishers (again) Turn to Micropayments
February 27, 2018 at 11:36 am

With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles. In the past several months, a slew of micropayment-focused startups, including Scroll, Invisibly and the Brave browser have all been leading charm offensives on publishers, who have been mostly receptive.

Newsweek Media Group Accused of Advertising Fraud
February 5, 2018 at 1:27 pm

Newsweek Media Group, the publisher of Newsweek and the International Business Times, has allegedly been purchasing low-quality online traffic, a fraudulent move that helped the media company meet the requirements of a major ad buy from the Consumer Financial Protection Bureau with IBT, BuzzFeed reports, citing a new report released on Thursday by Social Puncher, an…