Ad Serving

House Dems Empowers Press To Take on Tech Giants
March 14, 2018 at 8:00 am

With the duopoly controlling a sizeable majority of digital publishing dollars, power dynamics have never seemed so one-sided, and the publishers, which are at the mercy of these tech giants and others, seem to have little ground to stand on. Some members of Congress want to change…

SourceMedia Moves into Dynamic Native Ads
March 12, 2018 at 8:00 am

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two…

How Publishers Can Use Programmatic Direct Mail to Drive New Revenue
March 1, 2018 at 11:54 am

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can be used to drive ad impressions and branding for advertisers. At its core, "traditional" programmatic advertising allows advertisers to efficiently purchase ads with…

Like the Changing of the Seasons, Publishers (again) Turn to Micropayments
February 27, 2018 at 11:36 am

With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles. In the past several months, a slew of micropayment-focused startups, including Scroll, Invisibly and the Brave browser have all been leading charm offensives on publishers, who have been mostly receptive.

Newsweek Media Group Accused of Advertising Fraud
February 5, 2018 at 1:27 pm

Newsweek Media Group, the publisher of Newsweek and the International Business Times, has allegedly been purchasing low-quality online traffic, a fraudulent move that helped the media company meet the requirements of a major ad buy from the Consumer Financial Protection Bureau with IBT, BuzzFeed reports, citing a new report released on Thursday by Social Puncher, an…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

We’re Already Seeing the Fallout From Apple’s War on Cookies
January 2, 2018 at 12:58 pm

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on…

3 Ways Publishers Can Take Action Against Fraud
August 16, 2017 at 2:44 pm

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…