Ad Technology

4 Ways Publishers Can Adapt to Survive the Pandemic
May 13, 2020 at 11:20 am

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.

Minute Media’s Rich Routman on Brand Acquisition & Homegrown Technology Strategy
March 23, 2020 at 7:51 am

In this episode, Minute Media's President and CRO discusses the company’s evolution into a global sports media business. We chat about Minute Media's strategic expansion into the US sports media market, how an investment in video is paying off, plus why Routman believes a homegrown tech stack enabled growth during a tumultuous decade in publishing.

Will Publisher-Created First-Party Data Platforms Save Ad Tech?
January 29, 2020 at 9:00 am

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising
December 31, 2019 at 2:16 pm

Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…

Direct Supply Paths Are Becoming Standard Practice in Programmatic
December 12, 2019 at 8:55 am

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers who sell it. This paved the way for inefficiency, a lack of transparency, and the…

The 2019 FUSE Media Summit Technology Award Winners
December 4, 2019 at 10:28 am

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.