Ad Technology

Successfully Navigating a Publishing World Consumed by COVID-19
June 30, 2020 at 4:16 pm

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.

4 Ways Publishers Can Adapt to Survive the Pandemic
May 13, 2020 at 11:20 am

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.

Minute Media’s Rich Routman on Brand Acquisition & Homegrown Technology Strategy
March 23, 2020 at 7:51 am

In this episode, Minute Media's President and CRO discusses the company’s evolution into a global sports media business. We chat about Minute Media's strategic expansion into the US sports media market, how an investment in video is paying off, plus why Routman believes a homegrown tech stack enabled growth during a tumultuous decade in publishing.

Will Publisher-Created First-Party Data Platforms Save Ad Tech?
January 29, 2020 at 9:00 am

Disclosure: I’m not a fortune-teller nor do I have a crystal ball. What I’ll offer is my 22 years’ experience on the publisher side, as well as on the martech and ad tech side. Here goes. If you haven’t been following recent news, there’s a new marketing push in big media to unite audience data…