Ad Technology

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising
December 31, 2019 at 2:16 pm

Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…

Direct Supply Paths Are Becoming Standard Practice in Programmatic
December 12, 2019 at 8:55 am

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers who sell it. This paved the way for inefficiency, a lack of transparency, and the…

The 2019 FUSE Media Summit Technology Award Winners
December 4, 2019 at 10:28 am

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.

5 WordPress Trends Publishers Should Keep in Mind for 2020
November 25, 2019 at 11:19 am

2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to focus on what the new year will bring to the publishing landscape. While the latest moves in technology are still revolutionizing the space on a…

5 Monetization Tips for Small and Mid-Tier Publishers
October 22, 2019 at 12:47 pm

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…

FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More
October 17, 2019 at 2:06 pm

FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to cover. Here's a look at the speakers we've recruited to share their insights with this year’s attendees.

Developing Technology Standards to Support Privacy Regulations of the Future
October 16, 2019 at 10:00 am

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign, was able to obtain raw data harvested from up to 87 million Facebook profiles and…

10 Key Considerations When Selecting a Programmatic Partner
October 1, 2019 at 12:30 pm

As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles related to tech and staffing. That’s why a partnership approach is typically the most advantageous and…

USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers
September 23, 2019 at 4:09 pm

At Publishing Executive’s 2019 FUSE Media Summit, USA TODAY's Jason Jedlinski will address how the media company's product and engineering teams innovate across digital platforms to deliver value for both readers and advertisers. In this Q&A he shares his priorities, a recent product success, and forward-looking technology insights.