Ad Technology

Digital Advertising in the US is Finally Bigger than Print and Television
February 22, 2019 at 9:19 am

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109…

Google's Proposed Changes to Chrome Could Weaken Ad Blockers
January 28, 2019 at 11:13 am

THE WEB CAN be an annoying and creepy place. Big animated ads try to distract you from what you’re reading, while ads for products you’ve already bought stalk you. That’s led many people to install ad blockers or other tools to inhibit websites from tracking them. According to a survey by…

The Metric Every Publisher Should Use in 2019: “Revenue at Risk”
January 24, 2019 at 10:28 am

I was recently speaking with the head of operations at a large news publisher about their 2019 advertising strategy. His company is focused on a mix of initiatives, from private marketplace deals to video to better viewability metrics. What immediately became clear was that in order for these goals to be met, everyone across the…

MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
January 10, 2019 at 11:19 am

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

The Top 12 Media Tech Stories We Published in 2018
January 3, 2019 at 10:04 am

From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…