Ad Technology

How Foreign Policy Grows Online Revenue Through Registration Data & Its Paywall
July 19, 2016 at 2:32 pm

Chris Cotnoir, SVP and chief revenue officer at Foreign Policy, joined the global news publication in 2012 when the brand was taking a serious look at its future growth strategy. The biggest issue at the time was the lack of a plan for Foreign Policy’s online content. “There was no business model, and most of…

From AI & Blockchain to Future of Mobile & The Economist’s “Marketing Holy Grail” -- Here’s How the FUSE Program is Shaping Up
July 14, 2016 at 4:24 pm

Last week I discussed the format of the FUSE tech summit we’ll be holding in Philly September 12-14. One key component of FUSE is the forward-looking general sessions, where media technology experts and peers at media and publishing companies will share high-level insights and practical use cases. Below are some highlights from the program. Learn…

Bringing Order to Technology Fragmentation
July 8, 2016 at 3:03 pm

Imagine walking into a handyman’s workshop and all of his tools are scattered and piled up on his work desk. It’d be hard to figure out what tool does what. Where’s the hammer for pulling nails and where’s the one for whacking dents out of metal? This is essentially the problem publishers face when it…

The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
July 5, 2016 at 1:40 pm

You hated those ads – the sidebars, the banners, the pop-ups – but they just kept coming and coming. Then one fateful day, a man in an old trench coat, obscured by shadow and mystery, appeared from a dark alley to offer you a solution – the ad blocker. ’It’ll solve all your worries, kiddo.’…

Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)
June 30, 2016 at 4:04 pm

Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how Google is working to improve the online ad experience and cope with the many issues currently bogging down publishers, advertisers, and consumers online -- from…

What Media Companies Don’t Want You to Know About Ad Blockers
June 30, 2016 at 1:46 pm

NEW YORK TIMES CEO MARK THOMPSON caused a minor stir a couple weeks ago when he gave a speech at an advertising conference declaring that “No one who refuses to contribute to the creation of high quality journalism has the right to consume it.” He went on to say that while the Times is “not…

IAB Study Praises Mobile Ad Format
June 30, 2016 at 1:38 pm

An emerging mobile ad unit that fills the screen without covering up editorial content is a promising approach to ad-blocking concerns, according to a study released Thursday by the Interactive Advertising Bureau. "Scrollers" are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page.…

Time Inc. CEO: 'I Hadn't Even Gone to the MySpace Website Before We Bought the Company'
June 29, 2016 at 1:07 pm

When the 94-year-old magazine company Time Inc. acquired the ad-tech firm Viant in February, all anybody could talk about was that MySpace — which Viant bought back in 2011 — was back in the headlines. "There were a lot of chuckles about that," Time Inc. CEO Joe Ripp joked last week, speaking with Business Insider at…

Audio: How Forbes, ALM, Penton, IDG, Foreign Policy & The Dolan Company Use Data
June 28, 2016 at 2:17 pm

Last week Publishing Executive hosted the Data, Insight & Revenue Summit in NYC, convening magazine and media executives to discuss how they incorporate data into their businesses and create new revenue-driving products around data insights. Leaders from ALM, IDG Enterprise, Google, Forbes Media, Penton, and more explained how their organizations are using data to improve…