Ad Technology

Confusion Over Programmatic Obscures Value to Publishers
June 24, 2016 at 2:25 pm

Although programmatic advertising continues to grow in popularity, and is predicted to capture two-thirds of all digital ad spend in the U.S. in 2016, there’s still plenty of confusion in the publishing industry about what programmatic actually is and how it can play a role in publishers’ revenue mix. Joseph Galarneau, founder and CEO of…

Adblock Plus' Revenue Model Was Just Ruled Illegal By a German Court
June 24, 2016 at 1:59 pm

A German court on Friday handed publisher Axel Springer —  the parent company of Business Insider, Bild, and Die Welt — a material win in its fight against ad blockers, which users can install on computers or mobile devices to prevent advertising from being shown. The appeals court in Cologne on Friday banned German startup…

How Forbes Is Using Predictive Analytics to Refine Ad Targeting & Creative
June 20, 2016 at 12:36 pm

In May Forbes announced a major partnership with 6sense, a predictive analytics platform for B2B marketing. The goal of the partnership is to provide deeper insights to B2B advertisers about prospects viewing their ads on Forbes and identify what stage of the buying process those prospects are in. Forbes will offer advertisers targeted media programs,…

The Rise of the Anti-Ad Blockers
June 14, 2016 at 1:50 pm

As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses. That’s given rise to a new breed of “anti-ad-blockers”, or technology companies hoping to cash in on the situation by selling software designed to counteract the effects…

Press Release: Magazines Show The Highest Return On Advertising Spend
June 14, 2016 at 12:38 pm

New York, NY (June 14, 2016) – Today at the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works.…

Google is Bringing New Ad Types to AMP
June 8, 2016 at 1:30 pm

AMP, which is essentially Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a wider number of products. As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these pages. It currently features…

Google to Headline Keynote Session at Publishing Executive Data Summit
June 8, 2016 at 12:41 pm

For the keynote session of the Publishing Executive: Data, Insight & Revenue Summit, Google’s partnerships manager Felipe Calderon will sit down with Publishing Executive editor-in-chief Denis Wilson to discuss the Google point-of-view on data, programmatic ads, viewability, and more. Calderon will share his insight on emerging…

Lies, Damned Lies and Ad Blocking Statistics
June 2, 2016 at 1:49 pm

Spoiler alert: Ad blocking is a serious problem; it’s just a little unclear exactly how big of one. Take Britain. If you look at the IAB’s figures, which it conducted with YouGov, 22 percent of U.K. adults are blocking ads. Wait a minute, market research company GlobalWebIndex says the figure is 37 percent. According to Pagefair…

The Ad-Blocking Wars are Moving to Mobile, Report Says
May 31, 2016 at 12:04 pm

Hundreds of millions of smartphone users, many of them in overseas markets such as China, Indonesia and Pakistan, are now blocking ads on their mobile devices, according to a new report. Although ad blocking has traditionally been confined to desktop browsers, the report indicates a trend toward adoption of the software on mobile devices. According…

How Can Publishers Use Data to Manage and Profit from Ad Block Users?
May 24, 2016 at 2:42 pm

Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for print-platform products. With the growth of the digital side of the business, publishers have moved into the vastly more complex world of data management platforms…