Ad Technology

If Ad Tech Is Not Sustainable, What Can Publishers Do?
May 24, 2016 at 2:24 pm

Last September, Dave Carroll, an associate professor of media design at The New School’s Parson’s School of Design, began writing about ad tech on Medium. His first piece compared trackers to fracking wells: "They tunnel deep into a place that they probably shouldn’t go, poisoning the well as they dig deeper toward personalization and retargeting.…

Publishers Up Video Bets, Announcing Launch of VR Apps, Instagram Series at NewFronts
May 18, 2016 at 12:21 pm

Publishers appeared in force at this year’s Digital Content NewFronts, a two-week event held throughout New York City that showcases companies’ new digital video programming. The NewFronts presentations are a chance for video creators to pitch advertisers their shows and make the case for spending money on digital video as opposed to cable TV. It’s…

Call for Submissions for New Blog Highlighting Media Tech Startups
May 13, 2016 at 3:10 pm

Publishing Executive is known for serving up the most reliable insight and analysis on the media and publishing industry. One of our editorial goals is to report on the many, many ways technology is disrupting and empowering content-centric businesses. In an attempt to keep our readers informed of the latest technological innovations driving the media…

Contobox, Marketo, Parse.ly, PostUp & Reach Marketing Sponsor FUSE 2016
May 12, 2016 at 10:59 am

FUSE: The Convergence of Technology & Media will be held September 12-14 in Center City, Philadelphia. This inaugural technology summit, produced by Publishing Executive and NAPCO Media, is the only hosted-buyer event that brings together highly-qualified publishing and media executives responsible for leading digital strategy with the technology providers that are transforming the industry. An…

Ads Evolve Into New Forms as Media Landscape Shifts
May 10, 2016 at 1:40 pm

Peter Naylor, head of advertising sales at Hulu, stood on a stage before a roomful of advertising executives who were there to see what the popular streaming service had in store for the year. After trumpeting Hulu’s new interactive ads, Mr. Naylor made another pitch. “We offer you the opportunity to become part of the…

Google Said to Be Exploring an 'Acceptable' Ads Policy
May 10, 2016 at 1:22 pm

Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google, together with Facebook, controlled 64 percent of the digital ad market last year. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard.

Announcing Advisory Board for FUSE Media Tech Summit
May 4, 2016 at 3:30 pm

Publishing Executive has assembled a group of distinguished and knowledgeable media and technology professionals to serve as the advisory board for FUSE: The Convergence of Technology and Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry. Tailored specifically to those tasked with leading technology strategy at media…

Now It's The Wall Street Journal Coming for Ad-Block Users
May 4, 2016 at 1:38 pm

The Wall Street Journal has become the latest big-name publisher to ask people to turn off their ad blockers. Visitors to the financial news publisher’s site are being greeted with a polite message asking them to turn off their ad blockers and to subscribe to the publication. A rep for the Journal said it’s showing…

NYT Rebrands Research & Development Lab as Story[X]
May 3, 2016 at 2:20 pm

The New York Times is rebranding its research and development lab as "Story[X]" and will more closely integrate it with its newsroom and advertising teams, the paper announced on Monday during its third annual Newfront presentation to advertisers. Kinsey Wilson, the Times' editor for innovation and strategy, will be in charge of Story[X]. "With the…

When Publishers Don’t Own Their Data, Other Companies Profit
May 3, 2016 at 2:13 pm

Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said that Facebook makes a lot more from ads in its News Feed than publishers do from linking content on the social network: It’s a problematic situation. On its current trajectory this…