Ad Technology

NYT Rebrands Research & Development Lab as Story[X]
May 3, 2016 at 2:20 pm

The New York Times is rebranding its research and development lab as "Story[X]" and will more closely integrate it with its newsroom and advertising teams, the paper announced on Monday during its third annual Newfront presentation to advertisers. Kinsey Wilson, the Times' editor for innovation and strategy, will be in charge of Story[X]. "With the…

When Publishers Don’t Own Their Data, Other Companies Profit
May 3, 2016 at 2:13 pm

Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said that Facebook makes a lot more from ads in its News Feed than publishers do from linking content on the social network: It’s a problematic situation. On its current trajectory this…

What Do Time Inc. And Its Viant Have To Tell Us?
April 28, 2016 at 1:27 pm

Last week, I wrote that Google and Facebook will control 85% of new online advertising, a daunting prospect for any company considering competition. I also noted that I see a third company looming, a probable combination by Verizon of AOL and Yahoo! That combination would result in an instant No. 1 traffic leader. So where…

Does Google's Bear Hug Mean Header Bidding Is Done For?
April 27, 2016 at 1:07 pm

Almost like an underground trend that looks over as soon as The New York Times discovers it, header bidding seems endangered to some now that Google has endorsed it. Publishers have been increasingly using header tags to upend the usual order of business in programmatic ad sales, comparing bids from a universe of buyers all…

Programmatic Will Surpass Traditional Ad Revenue at Bonnier in 5 Years, Says New Programmatic Director
April 19, 2016 at 1:46 pm

Last month, special interest publisher Bonnier announced the hire of its first director of programmatic Semande Agosa, who joins Bonnier from the marketing automation software company PubMatic. Agosa plans to expand programmatic sales by forming new partnerships with technology vendors and anticipates programmatic will surpass Bonnier’s traditional advertising business within the next five years. That…

Why E.U. Privacy Regulations Spell Trouble for U.S. Publishers
April 12, 2016 at 10:11 am

American publishers have benefited from the largely self-regulated regime that has governed the U.S. digital advertising market. Though it has upended traditional business models and forced publishers to develop new and different tools of the trade, it has also provided a lucrative source of revenue. Since most U.S. publishers sell advertising into the domestic market,…

Partner Voices: Getting Started with Email Monetization
March 24, 2016 at 4:27 pm

As we continue on our quest to define the value of email inventory, we want to delve deeper into factors that impact the open of an email newsletter and Revenue Per Open (RPO). In our last Partner Voices post, we defined RPO, why it’s important, and looked at some of the factors impacting RPO. In…

Publishing Executive Launches Tech Summit “FUSE: The Convergence of Technology & Media”
March 21, 2016 at 1:56 pm

Publishing Executive is thrilled to announce the launch of FUSE: The Convergence of Technology and Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry. The technology powering the media business is more fragmented than ever. Media companies spend an immense amount of time trying to understand which…

IAB Creates Guide for Publishers to Combat Ad Blocking
March 7, 2016 at 2:09 pm

In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau's tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and "ad reinsertion," a method where publishers shoehorn advertisements onto…

Ad Blocking: What Readers Think – And Three Tips Publishers Can Use
March 7, 2016 at 2:00 pm

Over the last year, ad blocking software has transformed digital publishing. Readers are using ad blockers in rapidly increasing numbers, creating a ripple effect across the industry -- some would call it more of a tidal wave -- that impacts the very nature of how publishers make money. Trying to navigate this new reality, the…