Ad Technology

Partner Voices: Getting Started with Email Monetization
March 24, 2016 at 4:27 pm

As we continue on our quest to define the value of email inventory, we want to delve deeper into factors that impact the open of an email newsletter and Revenue Per Open (RPO). In our last Partner Voices post, we defined RPO, why it’s important, and looked at some of the factors impacting RPO. In…

Publishing Executive Launches Tech Summit “FUSE: The Convergence of Technology & Media”
March 21, 2016 at 1:56 pm

Publishing Executive is thrilled to announce the launch of FUSE: The Convergence of Technology and Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry. The technology powering the media business is more fragmented than ever. Media companies spend an immense amount of time trying to understand which…

IAB Creates Guide for Publishers to Combat Ad Blocking
March 7, 2016 at 2:09 pm

In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau's tech lab has released a guide for publishers groping to respond. Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and "ad reinsertion," a method where publishers shoehorn advertisements onto…

Ad Blocking: What Readers Think – And Three Tips Publishers Can Use
March 7, 2016 at 2:00 pm

Over the last year, ad blocking software has transformed digital publishing. Readers are using ad blockers in rapidly increasing numbers, creating a ripple effect across the industry -- some would call it more of a tidal wave -- that impacts the very nature of how publishers make money. Trying to navigate this new reality, the…

What Publishers Need to Know about Google AMP
February 24, 2016 at 4:01 pm

Google Accelerated Mobile Pages (AMP), an open source initiative with the goal of speeding up the mobile web, officially launched today. The open-source program promises to reduce load times and optimize news articles for mobile reading. “An AMP page is four times faster and 10 times less data,” said Richard Gingras, senior director of news…

The New York Times Might Ban Visitors Who Use Ad Blockers
February 24, 2016 at 3:21 pm

New York Times CEO Mark Thompson did not mince words Tuesday when talking about ad blocking, which has been causing more than a few headaches for publishers. During a keynote discussion at Social Media Week in New York, Thompson compared using ad blockers to stealing a print issue from a newsstand. "Trying to use and…

Bots, Fraud, and Non-Human Traffic Continue to Plague Top Publishers
February 12, 2016 at 2:27 pm

Programmatic buying of digital ads has seen a sharp, seemingly inexorable rise over the past three years. Marketers have seen it as a great way to simplify the buying process, squeeze out excess costs, reduce waste, and target their customers more effectively. Publishers have been a bit more ambivalent since programmatic buying tends to commodify…

The CEO of Myspace Tells Business Insider Why He Just Sold the Company to Time Inc.
February 12, 2016 at 11:09 am

Myspace surprisingly popped back into the tech headlines again on Thursday when Time Inc. announced it is acquiring the social network's parent company Viant. Viant is a big ad tech player, founded by brothers Chris and Tim Vanderhook. Viant also owns the Specific Media ad network and an "Advertising Cloud" that connects with a database of more than…

Time Inc Acquires Viant, Owner Of Myspace And A Vast Ad Tech Network
February 11, 2016 at 2:11 pm

It looks like Myspace is becoming a big-media property once again. Today during its quarterly earnings report, Time Inc announced that it has acquired Viant, a profitable company that has built a large ad tech business, but also owns other properties, including once-hot social networking site Myspace. Terms of the deal are not being disclosed. As part…