Ad Technology

Wired Is Launching an Ad-Free Website to Appease Ad Blockers
February 9, 2016 at 12:38 pm

More than 1 in 5 people who visit Wired Magazine’s website use ad-blocking software. Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away. It’s the kind of move that was widely…

IAB Chief Blasts Adblock Plus as an 'Immoral, Mendacious Coven of Techie Wannabes'
January 27, 2016 at 11:20 am

When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web. Wasting little time and mincing no words, the IAB's leader kicked off the event by firing back. "Now, you may be aware of a kerfuffle that began about 10 days ago when…

BoSacks: Ad Blocking is Our Reward for Abusing Reader Trust
January 25, 2016 at 3:25 pm

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web was increasingly a painful, slow, and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading…

The BBC is Using Facial Recognition to Measure if Native Ads Work
January 25, 2016 at 1:05 pm

Like many publishers, the BBC wants to prove native advertising works. But instead of just relying on awareness and brand lift surveys, the BBC is turning to facial-recognition technology. In the fall, the BBC used software from CrowdEmotion to measure 5,000 people’s conscious and subconscious emotional responses to content marketing campaigns on from clients like…

Podcast Network Panoply Introduces New Ad Platform
January 21, 2016 at 2:21 pm

Podcasters, like TV networks and digital media companies, have their own unique advertising challenges. For one, ads that were inserted into a podcast when it first aired a year or two ago won't often be relevant when someone discovers the episode today. Panoply, the Slate Group's podcasting arm, saw something that could help with that…

Publishers & Advertisers Must Regulate Native Ads -- Or Else Be Stifled by FTC
January 21, 2016 at 11:55 am

In recent weeks, the Federal Trade Commission issued a new set of guidelines for native advertising that has publishers and advertisers alike stirring. One thing that’s important to keep in mind as we learn more about the FTC’s plans to implement and police these guidelines in the coming months, is that industry coordination and innovative…

The Complex Problem of ‘Click Spamming’
January 18, 2016 at 1:51 pm

There is systemic install fraud in the app economy, according to business intelligence platform Adjust. In a recent VentureBeat post, Adjust CTO Paul Muller revealed evidence suggesting that certain ad networks have been claiming “a good part” of genuine organic installs as their own.

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

Ad Blocking Threat Is Real, But Publishers Aren’t Panicking
January 15, 2016 at 1:43 pm

Ad blocking is certainly a daunting issue for Web publishers, but it may not be the end of the world as many had feared, particularly on mobile devices. Last year, Apple decided to allow mobile ad blockers in its app store, inciting concerns across the industry that the growth in desktop ad-blocker use was set…

Can “Identity Marketing” Thaw the Cold War Between Brands & Publishers?
January 8, 2016 at 3:25 pm

Just as publishers were waking up to the fact that half of their traffic is mobile and that mobile traffic is really hard to monetize, Apple comes along and opens the doors for ad blockers. As if monetizing mobile was not challenging enough, large portions of publishers’ assumed human audiences are now blocking the ads…