Ad Technology

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback
November 16, 2015 at 10:00 am

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Instant Articles, which Facebook rolled out to all iPhone users last month, allows media companies to publish content directly to Facebook feeds instead of posting links to draw…

Axel Springer Raises Outlook, Citing Increasing Digital Ad Sales
November 4, 2015 at 3:18 pm

PARIS — Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenue as increasing sales of digital classified advertising offset continued declines in print circulation and other revenue. The group, which in September acquired a controlling stake in the American online news website Business Insider, reported a 32…

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…

Flipboard Improves Its Ad Targeting Capabilities
October 19, 2015 at 1:34 pm

Flipboard is enhancing its ad targeting, opening its own proprietary data to advertisers for the first time. Dubbed Interest Graph Targeting, the new offering aims to help advertisers reach a more targeted group of users than previously available. Where advertisers could target broad categories such as sports or travel, they'll now be able to choose…

IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
October 15, 2015 at 1:53 pm

In an effort to get out in front of the rapid adoption of ad blocking technologies — and more importantly, behaviors — the Interactive Advertising Bureau’s “Tech Lab” this morning issued a set of principles intended to “guide the next phases” of technical standards for the digital advertising supply chain. “We messed up,” IAB Senior Vice…

The Most Popular Publishing Executive Posts of September
October 8, 2015 at 1:29 pm

Here’s a collection of Publishing Executive’s most read stories from September. Why Publishers Should Act Like Agencies - A guest post by Katie Risch, SVP of publisher development at Centro, this piece encourages publishers to purchase ad inventory on other sites, allowing advertisers to continue to target readers after they’ve left the publishers’ platforms. Reports…

Adblock Extension with 40 Million Users Sells to Mystery Buyer, Refuses to Name New Owner
October 2, 2015 at 1:26 pm

Adblock, a popular extension for blocking advertising in Chrome and Safari with more than 40 million users, was quietly sold today. The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter. Buried in the bottom of that…

Peace, The Top Selling Ad Blocker, Removed From App Store
September 21, 2015 at 1:30 pm

Only a day after the launch of Apple’s new mobile operating system, iOS 9, a number of new applications aimed at blocking ads shot up to the top of the App Store’s charts. One ad blocker called Peace, from Instapaper founder Marco Arment, soon became the No. 1 most popular paid application across the iTunes App…

Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
September 15, 2015 at 3:54 pm

Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests? This is no different than when someone visits a magazine’s web site and is instead greeted…