Ad Technology

Less Is More: How Fewer Ads Can Make You More Money
March 22, 2018 at 8:00 am

When a site has too many ads, websites become slower, content becomes obscured and readers become frustrated. But too few ads and publishers won’t be able to fund the content they work so hard to produce. In conversations I have with publishers, I see this reconciliation of user experience and ad revenue is one of…

IAB’s Proposed Framework for GDPR ‘A Non-Starter’
March 19, 2018 at 11:06 am

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The…

Allrecipes, Hidden Valley Team For AmazonFresh Integration
March 19, 2018 at 10:59 am

Hidden Valley is Allrecipes' first advertising partner to use the site’s AmazonFresh integration. Here is how it works: a user of Amazon's grocery delivery service can find a recipe on Allrecipes.com and click to purchase ingredients, such as meat, fruits and veggies, frozen and packaged food items. The order can…

2018 FUSE Media Summit Will Explore Intersection of Technology & Business Strategy
March 15, 2018 at 2:10 pm

When Publishing Executive conducted research around tech adoption in the media industry last year, publishers indicated that “lack of time and resources" is the biggest obstacle in their quest to adopt new technology. Budgets are still a concern, of course, but the research really speaks to how crunched media executives are by the growing array…

Google Promises Publishers an Alternative to AMP
March 12, 2018 at 10:50 am

Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole.…

SourceMedia Moves into Dynamic Native Ads
March 12, 2018 at 8:00 am

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two…

New Survey Promotes Marketing to Identified Users
February 21, 2018 at 2:41 pm

What will programmatic advertising look like in a few years? For Meredith Corporation-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision.

How Publishers Should be Using Google’s PageSpeed Insights Tool
February 15, 2018 at 1:05 pm

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…