Advertising

The (Utterly Predictable) Decline of Advertising
August 5, 2020 at 4:34 pm

Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.

4 Ways Publishers Can Adapt to Survive the Pandemic
May 13, 2020 at 11:20 am

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.

Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
April 13, 2020 at 7:43 am

Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.

Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
April 2, 2020 at 1:53 pm

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.