Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.
The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
Here are a few tips on what content is resonating with consumers and which brands are still spending.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
In this episode, we discuss how B2B media company HousingWire is investing in quality journalism, shifting event strategy, and developing digital products that serve both readers and advertising clients in “the new normal.”
Doug Olson, president of Meredith Magazines, discusses the company's new audience action guarantee and sheds light on the biggest concerns among advertising customers during the coronavirus pandemic.
Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.
While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.