Advertising

6 Phrases that Sum Up 2018 in Publishing
December 10, 2018 at 1:00 pm

What a crazy, up-and-down year this has been in publishing! One minute, the president of the United States is calling us the enemy of the people, and then the next minute we learn that a major magazine publisher was paying to prevent embarrassing stories about the President from being published. Some publishers were so busy…

First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
December 6, 2018 at 12:37 pm

It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem. There are some ground…

As Programmatic Ad Revenue Grows, Publishers Adapt Sales Team Structures
December 5, 2018 at 10:46 am

A publisher’s direct salesperson convinces an advertiser to include a programmatic buy as part of a larger package. After that campaign is completed, the advertiser agrees to a separate private marketplace deal that is managed by one of the publisher’s programmatic specialists. For the latter deal, should…

Press Release: MediaRadar Study - Native Renewal Rates Up to 40% in 2018
December 3, 2018 at 1:35 pm

NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June 2018. The study reviewed thousands of ads from over 3,000 sites. Market Reaching Maturity According to the analysis, in the first half of 2018, an…

Google is Advertising in Print Magazines and You Can’t Tell
November 12, 2018 at 1:07 pm

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

Condé Nast Reorganizing Ad Sales Operation
October 24, 2018 at 10:25 am

Condé Nast’s sales team is undergoing another shake-up under Chief Revenue Officer Pam Drucker Mann. The publisher has reorganized its sales teams by category such as Culture and Lifestyle, according to a memo obtained by The Post. Under each category will be division heads, and their direct reports will be subcategorized by sales specialties such…