Advertising

Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
April 2, 2020 at 1:53 pm

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.

Confronting COVID-19: We Need Your Input to Help the Industry Succeed
March 20, 2020 at 8:37 am

While news organizations are on the front lines keeping the public informed during this health crisis, all publishers are coping with threats to revenue stemming from the COVID-19 outbreak. During tumultuous times like these, we believe it’s more important than ever for industry leaders to exchange knowledge and discuss solutions to overcome current obstacles.

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

How to Not Waste Money on Facebook and Instagram Ads
January 9, 2020 at 8:15 am

As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regards to Facebook’s Ads Manager platform in the last several months, amiright? Facebook Ads Manager Continues to Evolve First,…

10 Keys to Digital Success in 2020 (Part 1)
January 3, 2020 at 8:30 am

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.

The Top 12 Publishing Executive Stories of 2019
December 17, 2019 at 12:15 pm

In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data. Some notable changes and continued trends: Browsers cracked down on…

5 Monetization Tips for Small and Mid-Tier Publishers
October 22, 2019 at 12:47 pm

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…

How to Get Credit for the Traffic You Drive to Your Advertisers
October 14, 2019 at 10:27 am

When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital ad programs. Almost invariably, I discover that the publisher isn’t properly setting up their ad…

Why Audience Ownership Helps You Control Your Margins
October 8, 2019 at 10:32 am

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that…