Advertising

Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay
February 9, 2018 at 1:37 pm

Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy. “Through the partnership, Mashable journalists will enable readers to shop the looks featured in Mashable by independently curating matching fashion items and…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Press Release: Sheridan Approaches 2018 with Strength and Momentum
February 5, 2018 at 2:02 pm

Hanover, PA (February 3, 2018) - CJK Group, Inc.’s acquisition of Sheridan in early 2017 signified a pivotal moment for Sheridan’s journal segment, resulting in the subsequent Sheridan acquisition of PubFactory and its dynamic hosting platform. 2017 was a year of consolidation for several of our major commercial publishing and university press clients who have…

Tackling the Internet’s Central Villain: The Advertising Business
February 5, 2018 at 1:52 pm

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking for hidden connections between everything awful that’s been happening online recently. There’s a lot of dark stuff. In one corner,…

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise
January 24, 2018 at 1:21 pm

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…

Amazon Has a Plan to Become Profitable. It's Called Advertising
January 24, 2018 at 11:26 am

For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into the logistical nuts and bolts that have turned his company into the Walmart of the web. More recently, investors have found solace in the company's profitable cloud services business, which has…

How Haymarket Media Uses Technology to Target an Audience of One
January 22, 2018 at 8:00 am

Haymarket Media CTO Aneel Tejwaney spoke with Publishing Executive at the FUSE Media Summit about how the B2B publisher is using targeting technologies to deliver content and ads to the right users at the right time. Tejwaney also shared how Haymarket is divesting and consolidating legacy systems in order to eliminate technical debt and create…

Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
January 19, 2018 at 12:31 pm

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data -- and the insights they provide -- will continue to play a role for marketing campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights…