Advertising

Condé Nast Reorganizing Ad Sales Operation
October 24, 2018 at 10:25 am

Condé Nast’s sales team is undergoing another shake-up under Chief Revenue Officer Pam Drucker Mann. The publisher has reorganized its sales teams by category such as Culture and Lifestyle, according to a memo obtained by The Post. Under each category will be division heads, and their direct reports will be subcategorized by sales specialties such…

5 Ways Publishers Can Take Advantage of Affiliate Commerce
October 15, 2018 at 8:00 am

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

The Facebook Pixel Will Add a First-Party Cookie Option
October 8, 2018 at 12:57 pm

Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…

Meredith's Real Simple Rebounds From 'Unfortunate' Time Inc. Sales Structure
October 8, 2018 at 12:53 pm

When you find yourself in a hole, the expression goes, the first thing to do is stop digging. That’s the approach Real Simple Publisher Daren Mazzucca is taking this year and going into 2019, as he looks to get the brand—which declined in ad revenue this year—back into…

Madison Avenue Ad-Buying Practices Under Federal Scrutiny (Report)
September 28, 2018 at 10:44 am

The opaque nature of media buying practices is under new scrutiny, with federal prosecutors in Manhattan believed to have opened an investigation into the matter, according to a report in The Wall Street Journal, and issuing subpoenas as part of their work. The investigation is examining agencies getting rebates…

Vox Media Revamps Ad Sales Workforce
August 31, 2018 at 8:47 am

Vox Media sees a need for change. The digital media company is restructuring its sales force into an “enterprise” team and a “growth” team as it expands its operations and faces new challenges. Chief Commercial Officer Lindsay Nelson, who was named to that position in April, announced the changes in a memo to staff on…