Advertising

Press Release: Time Inc. Launches Real Time, An Advertising Product Providing Trending Content & Social Promotion
January 5, 2016 at 12:44 pm

New York, NY (January 4, 2015) – Time Inc. (NYSE:TIME) Executive Vice President of Global Advertising Mark Ford today announced the launch of Real Time, the latest product in the company's growing portfolio of advertising solutions. Real Time is a premium offering that provides advertisers 100% share of voice on trending content across Time Inc.’s domestic…

Consumers Can't Tell Native Ads From Editorial Content
January 4, 2016 at 11:23 am

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College in Georgia, published in the December issue of the Journal of Advertising. The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react to…

GQ Tells Readers to Turn Off Ad Blockers or Pay Up
December 30, 2015 at 11:41 am

Condé Nast publication GQ is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an article. When a user with ad blocking software clicks on aGQ article, a popup comes on the screen with an image of Amy Schumer as Princess Leia with the message:…

The Publishers That May Need to Change their Native Ads Under New FTC Rules
December 29, 2015 at 1:41 pm

Advertisers and publishers always say they label native ads clearly enough that readers can tell ads from editorial content. But now that the FTC has issued tougher guidelines for native ads, some of them might have to change their practices. For one thing, the FTC doesn’t like the labels “promoted” or “promoted stories,” saying they…

The IAB Is 'Concerned' About The FTC's New Native Advertising Rules, but Publishers Play It Cool
December 29, 2015 at 1:12 pm

The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission's new guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern. "While guidance serves great benefit to industry, it must also be technically feasible, creatively relevant, and not stifle innovation," IAB VP…

MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
December 28, 2015 at 12:30 pm

Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and higher rates for — their ad space. In this article, part of our MarTech Landscape Series, we look at this new approach to site…

How Publishers Changed What & How They Sell in 2015
December 23, 2015 at 10:47 am

As content and audience attention has migrated to the web and onto mobile devices, the world of media advertising has transformed dramatically. Today brands are crunching audience data, purchasing ads programmatically, and investing in content marketing. We’ve tracked this transformation at Publishing Executive through events like Reboot: Radically Transforming Media Sales and the Publishing &…

To My Electronically Connected Friends & Family: I Salute You
December 22, 2015 at 12:30 pm

Has it been another year already? I remember in the very early days of my youth when a week seemed like a month and a month seemed to drag on for a year. But the way time flies for me now, I might just as well start next year's holiday message immediately after I write…

Forbes Blocks Ad Blockers
December 22, 2015 at 10:39 am

The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site to some users of ad-blocking software. Visitors using desktop browser ad blockers are greeted with a polite but firm message on the “welcome screen” ad page Forbes serves prior to landing…

Selling Ads is a Short-term Strategy
December 21, 2015 at 2:43 pm

With the rise of adblockers, platform dependency, and Facebook’s and Google’s dominance on the mobile ad market, the need for publishers to invest in the relationship with their readers is more important than ever. Instead, many a media outlet is opting to sell “branded content”. Also referred to as “native ads”, this form of advertising…