Advertising

The Gentler Gawker and Its Advertisers: Q&A With Nick Denton and Heather Dietrick
August 20, 2015 at 4:32 pm

Last month, when Gawker founder and CEO Nick Denton pulled down an article alleging that a Conde Nast executive had tried to hire an escort, he surprised many people by writing that the site was no longer about just putting "truths on the internet." "The line has moved," he wrote. "And Gawker has an influence…

The Perils and Promise of Programmatic Print
August 18, 2015 at 5:05 pm

Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers. Does Time’s expansion of the program mean the magazine industry has finally found the magic potion that will stanch the steady outflow of print advertising? It ain’t that simple. Publishers face huge technological barriers in translating programmatic…

Mobile Spending Is Growing Like Crazy, but Where Is It Going?
August 14, 2015 at 7:03 pm

Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad networks and vendors touting new types of native and social promos, and there's no doubt 2015's figures will increase. But which areas of mobile are…

Ad Firms Are the Reason Adobe’s Flash Still Exists -- Despite Its Many, Many Security Flaws
August 7, 2015 at 2:58 pm

There’s yet another security issue surrounding Flash, the Adobe technology that is used in the majority of rich online ads today. On Monday (Aug. 3), Yahoo said it shut down an attack that distributed malicious code to Windows computers that had visited its properties. Once installed, the malware exploited machines running outdated versions of Flash,…

Time Inc. Pushes Forward With Print Programmatic
August 5, 2015 at 5:40 pm

Back in February, Time Inc. introduced its plan to sell advertising in print, programmatically, across 18 titles in order to increase efficiency and impact for advertisers. Now, the company has raised the stakes with its “2.0” model. On Monday, Time Inc. announced it’s improved its platform for selling hyper-targeted audiences, adding 12 more segments. It…

What The Ad Blocker Debate Reveals
August 4, 2015 at 5:22 pm

OS 9 and OS X 10.11 (“El Capitan”) carry ad-blocking technology that delivers an experience that stands in stark contrast to current advertising and tracking practices. Users are beginning to notice…and advertisers aren’t happy about it. On the last day of the June 2015 Developers’ Conference, Apple held a session (video here) to announce its…

5 Ways Publishers Can Capitalize on the Content Marketing Boom
August 1, 2015 at 3:05 pm

While there has been a good deal of buzz about the growing importance of content marketing for brands, some publishers may still be asking, “Can I get a piece of the content marketing pie?” The answer to that question is an unqualified “yes,” as publishers already have the skills required to operate effectively as content marketers on behalf of their clients. In fact, publishers are equipped to deliver content marketing services because content marketing plays to publishers’ core strengths. (1) Publishers are well versed at discovering and telling great stories.