Apps

Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy
May 23, 2019 at 1:10 pm

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram.…

Apple News Boosts Readership To 85 Million
February 1, 2019 at 9:06 am

Apple scored a victory of sorts as its stock climbed after the iPhone maker revealed dismal results from its fiscal first-quarter that included the holiday buying season. The company also revealed positive metrics for its growing services business that includes its Apple News content aggregator. On Jan. 2, CEO Tim Cook had braced investors for…

Apple Can’t Win Over Media With Its Old Approach
December 17, 2018 at 11:53 am

Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face. Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Bloomberg 24/7 Twitter Network Aims to Curb Fake News on Election Night
November 7, 2018 at 11:56 am

TicToc, Bloomberg’s 24/7 news network built for social distribution, is hoping to curb the spread of fake news surrounding Tuesday’s midterm election with a series of verified Twitter Moments. The network, which specializes in smaller, snack-sized clips based on current news events, will create 50 Twitter Moments (one for each U.S. State) surrounding the midterm…

The Facebook Pixel Will Add a First-Party Cookie Option
October 8, 2018 at 12:57 pm

Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…

Inside Apple’s Pitch to Wary Publishers
October 3, 2018 at 8:00 am

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them. But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year…