Apps

Bloomberg 24/7 Twitter Network Aims to Curb Fake News on Election Night
November 7, 2018 at 11:56 am

TicToc, Bloomberg’s 24/7 news network built for social distribution, is hoping to curb the spread of fake news surrounding Tuesday’s midterm election with a series of verified Twitter Moments. The network, which specializes in smaller, snack-sized clips based on current news events, will create 50 Twitter Moments (one for each U.S. State) surrounding the midterm…

The Facebook Pixel Will Add a First-Party Cookie Option
October 8, 2018 at 12:57 pm

Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…

Inside Apple’s Pitch to Wary Publishers
October 3, 2018 at 8:00 am

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them. But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year…

Publishers Try to Use Ad Annoyance as a Lure to Subscribers
May 23, 2018 at 11:22 am

Publishers hunting for subscribers like to say they’re delivering an experience worth paying for. Increasingly, that’s starting to mean “one that has no mobile ads.” Over the past few months,  Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

Apple Expands Test to Sell Ads in Apple News
March 26, 2018 at 10:03 am

Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move lets publishers take the direct-ads sold on their own sites…

The Race is on For Media Brands to Own Voice-Assistant “Skills”
February 22, 2018 at 11:10 am

In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a big learning curve and a new language that you have to learn when you make the decision to target these platforms and actually have your…

Google Brings Its Different Payment Platforms Together Under the Google Pay Brand
January 12, 2018 at 1:24 pm

Google is simplifying the way it presents its different payments tools to consumers, uniting them under a new brand called Google Pay. In a Google blog post, Vice President of Product Management for Payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. He said the…