Press Release: Omeda Launches an Event Solution Built to Acquire And Activate Event Attendees
December 12, 2017 at 1:52 pm

Omeda, the market leader in Audience Relationship Management solutions, announces the launch of a new event solution CobaltTM, that enhances attendee experience and helps exhibitors more efficiently connect with potential customers. Announced during the Business Information and Media Summit, Cobalt uses an intuitive, mobile friendly, web-based interface, allowing event attendees to easily browse exhibitors and…

The Year in Mobile Push Alerts
November 6, 2017 at 1:46 pm

It has been an exhausting, exasperating, anxious year. A year of relentless assault, as one news break after another pushed its way into our daily existence and found us where we live, interrupting family dinners and drinks with friends, errands and work, rough patches and best-laid plans. No matter who you voted for or what…

Are Publishers Abusing Mobile Push Notifications?
October 12, 2017 at 1:38 pm

How many push alerts is too many? What are the biggest challenges for news organizations sending out alerts? What happens if readers don’t even click through? Upcoming research from the Tow Center for Digital Journalism at Columbia and the Guardian U.S. Mobile Innovation Lab takes a look at how news organizations are sending out push…

[Video Q&A] How The New York Times’ Newsletters & App Drive Subscription Revenue
October 12, 2017 at 9:56 am

Engaging readers on the channels they use most is critical to audience development, and increasingly readers are spending more time in their inbox and on their mobile devices. That is one of the reasons The New York Times has significantly ratcheted up its newsletters, targeting 50 different verticals, and redesigned its mobile app. The goal,…

To Launch a PWA, Forbes Had to Change Its Culture First
October 5, 2017 at 12:18 pm

In the online world, and in particular mobile, the old adage “time is money” rings true. Publishers with slow, unreliable mobile sites risk high bounce rates and missed revenue opportunities. That was the challenge Forbes faced last year when it compared the start render time -- how long it takes for the first content element…

How Forbes Launched a Progressive Web App & Increased Mobile Engagement
October 5, 2017 at 12:03 pm

At the 2017 FUSE Media Summit, Forbes SVP of Product & Tech Salah Zalatimo explained how Forbes got its PWA off the ground and why its growing mobile audience, engagement, and ultimately, revenue. Zalatimo said the new app is helping Forbes provide a fast, reliable, and engaging mobile experience to its audience.

Quartz's Updated App Will Feature AR in Stories
September 21, 2017 at 5:08 pm

Of all the emerging technologies that Apple has its eyes on, CEO Tim Cook has seemed particularly excited about augmented reality. Before long, many people will “have AR experiences every day, almost like eating three meals a day. It will become that much a part of you,” Cook predicted at a tech conference last year. Developers…

iPhone X’s New Neural Engine Exemplifies Apple’s Approach to AI
September 13, 2017 at 9:22 am

Apple’s new iPhone X is billed as “the future of the smartphone,” with new facial recognition and augmented reality features presented as the credentials to back up this claim. But these features wouldn’t be half as slick without a little bit of hidden futurism tucked away in the phone’s new A11 Bionic chip: Apple’s new…