Artificial Intelligence

Media Pitch: How MadHive Is Preventing OTT Ad Fraud
August 14, 2019 at 4:54 pm

Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand for inventory in the OTT advertising ecosystem increases, so does the rate of ad fraud. MadHive, an…

How Domino’s Used AI to Better Understand Consumer Preferences
August 8, 2019 at 9:26 am

What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…

Forbes is Building More AI Tools for its Reporters
January 4, 2019 at 2:07 pm

Forbes is investing in tools to make its newsroom more bionic. Over the summer, the business publisher, which just had its most profitable year in more than a decade, rolled out a new CMS, called Bertie, which recommends article topics for contributors based on their previous output, headlines…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…