Audience Development

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
May 7, 2018 at 1:53 pm

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
April 4, 2018 at 9:04 am

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science…

How D Magazine’s “Game of Tacos” Converted Unknown Users to Known Audience
March 19, 2018 at 8:00 am

Detroit-based magazine, D Magazine, wanted to capture more email addresses from regular site visitors and identify new audiences in the Detroit area. Melissa Chowning, then director of D Magazine audience development and currently a media consultant, and her team decided to launch a food competition dubbed "The Game of Tacos," to garner interest from foodies…

How Publishers Should Tailor Their Marketing to Generational Preferences
March 19, 2018 at 8:00 am

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms…

A Heartland Company Leads the Media Race
March 16, 2018 at 12:24 pm

DES MOINES — Steve Lacy greeted me in his office as if we were old friends. A top executive at the Meredith Corporation, he was a main driver of the company’s $2.8 billion acquisition of Time Inc. last November. With that deal, the 116-year-old Meredith Corporation became the largest magazine publisher in America. When he…

Reddit is Trying to Tighten its Relationship with Publishers
March 9, 2018 at 8:00 am

After nearly a decade of indifference, Reddit is cozying up to publishers. Over the past year, a media partnerships team of four has ramped up efforts to bind publisher content and Reddit users closer together. It has rolled out new features, including profile pages and native video hosting. It has also stepped up efforts to work…

How Social Graphing Can Improve Content Delivery
March 8, 2018 at 11:23 am

It was inevitable that as digital platforms diversify and proliferate, approaching audiences by channel is becoming increasingly untenable. “There are just too many channels,” says James Slezak, managing partner and founder of New Economy Lab and former VP and chief of operations for NYT Global. Publishers need to find a better way to of delivering…