Audience Development

4 Print-Centric Assumptions Publishers Should Avoid Online
February 20, 2019 at 10:30 am

In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few years for the networks to rethink how to present news using the new capabilities that TV offered. In many ways, online publishing has been even…

Here’s Where Your New Readers are Going to Come From in 2019
February 11, 2019 at 1:21 pm

Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed. Some of those trends jump out more than others. Wouldn’t it be great to…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Press Release: Northstar Travel Group Launches Studio 90
November 21, 2018 at 9:29 am

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments. As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90…

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Audience Development Shifts Focus from Facebook Traffic to Generating Revenue
October 31, 2018 at 10:14 am

Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they’re all about the revenue, trying to get people to return to the site in hopes they eventually sign up for a membership, subscribe or buy a ticket to an event. Travis Bernard, director of…