Audience Development

Press Release: EnsembleIQ Expands Partnership with Omeda, Consolidates MarTech Stack
September 17, 2018 at 11:16 am

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…

How Publishers Can Boost Revenue With A Subscription Box, Part 2
August 27, 2018 at 12:24 pm

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

Case Study: How to Use Audience Extension to Win Back Clients & Increase Ad Revenue
August 1, 2018 at 12:43 pm

One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad budget with Facebook ad agencies. This media company had a choice to make: Watch their good advertising clients walk away and possibly lose $500,000 in…

Using Automation to Make Audience Development More Personal
July 25, 2018 at 1:25 pm

You would never invite a friend over to your home, open your door, and walk away once they walked in, would you? They’re your friend, after all. You’d say hello, thank them for coming, and ask them about their day. We live in a time where some of the most successful brands are aching to…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

What AD Lessons Can Publishers Learn from a Lightning-Hot Political Campaign?
May 7, 2018 at 1:53 pm

Audience developers, especially in publishing, often look to each other to for inspiration and opportunities for imitation. We look to The New York Times and their success in growing digital subscribers or admire Netflix’s tremendous audience growth. But I’ve recently become enamored with an entirely different audience development opportunity -- politics. Yes, that pool has…

Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
April 4, 2018 at 9:04 am

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science…