Audience Development

Audience Development Shifts Focus from Facebook Traffic to Generating Revenue
October 31, 2018 at 10:14 am

Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they’re all about the revenue, trying to get people to return to the site in hopes they eventually sign up for a membership, subscribe or buy a ticket to an event. Travis Bernard, director of…

Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
October 26, 2018 at 12:03 pm

"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.…

Press Release: EnsembleIQ Expands Partnership with Omeda, Consolidates MarTech Stack
September 17, 2018 at 11:16 am

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…

How Publishers Can Boost Revenue With A Subscription Box, Part 2
August 27, 2018 at 12:24 pm

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

Case Study: How to Use Audience Extension to Win Back Clients & Increase Ad Revenue
August 1, 2018 at 12:43 pm

One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad budget with Facebook ad agencies. This media company had a choice to make: Watch their good advertising clients walk away and possibly lose $500,000 in…

Using Automation to Make Audience Development More Personal
July 25, 2018 at 1:25 pm

You would never invite a friend over to your home, open your door, and walk away once they walked in, would you? They’re your friend, after all. You’d say hello, thank them for coming, and ask them about their day. We live in a time where some of the most successful brands are aching to…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.