Audience Engagement

5 Ways to Gamify Your Website and Increase Reader Engagement
January 24, 2020 at 1:43 pm

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

Offer, Don’t Ask: The Mindset That Earns Audience Trust
December 30, 2019 at 2:06 pm

Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need…

How Do You Sell Content to an Audience That Controls the Narrative?
December 11, 2019 at 11:35 am

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture…

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value
December 5, 2019 at 4:43 pm

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.

Field & Stream Packages Existing Content into Seasonal Venison Newsletter
November 26, 2019 at 3:20 pm

In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream launched a seasonal newsletter called The Venison Course, which delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.

Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
November 18, 2019 at 9:33 am

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers to help publishers convert subscribers and foster their loyalty. …

5 Monetization Tips for Small and Mid-Tier Publishers
October 22, 2019 at 12:47 pm

Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience? Even large-scale publishers haven’t solved this, with some laying off 10% to 20% of staff…

Publishers, Don't Overlook Your Best Source of Content Ideas
October 11, 2019 at 8:30 am

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…