Audience Engagement

How Environmental News Outlet Grist Is Growing Revenue & Building a Broader Audience
June 8, 2020 at 2:37 pm

Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.

Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
May 4, 2020 at 8:34 am

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.