Audience Engagement

Here’s Where Your New Readers are Going to Come From in 2019
February 11, 2019 at 1:21 pm

Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed. Some of those trends jump out more than others. Wouldn’t it be great to…

How Collaboration Across Departments and Companies Benefits Magazine Media
February 8, 2019 at 10:04 am

Collaboration has a storied history in the journalism industry, according to the Tow Center for Digital Journalism. "The history of journalism includes many and varied forms of cooperation, as far back as landmark events such as the creation of the Associated Press by five New York newspapers in 1846 to share costs related to the…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…

Challenges, Missteps and Hope Abound for Digital Media
December 21, 2018 at 12:01 pm

Legacy media players may be having their first moment of schadenfreude in a long time as the youths of digital content get their own turns at struggle and uncertainty. About 20 years into the Internet and print publications, the relatively few that survived the shift to digital life anyway, have already been put through the revenue ringer — forced to rut out new sources of cash,…

Digital Influencers have Changed Advertising. They’re Changing Journalism, Too.
December 10, 2018 at 1:06 pm

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…