Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.
With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead.
Here are two factors that decrease customers’ likelihood to purchase your product that have nothing to do with dollars and cents.
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy's file for bankruptcy and the layoff of the entire Men’s…
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year. The media industry is no stranger to this email product wunderkind. Publishers have seen the…
"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."
Business newsletter company Morning Brew grew revenue by 333% last year, from $3 million in 2018 to $13 million in 2019. Co-founder and COO Austin Rief shares a closer look at how the company has expanded to reach nearly 2 million subscribers – and why it will continue to bank on email.
A recent branded content campaign that Optum created with the Washington Post’s WP BrandStudio made the bold move of educating health system stakeholders and consumers about the opioid epidemic and advocating for a point of view about how to solve the crisis.