Audience Engagement

Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy
May 23, 2019 at 1:10 pm

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram.…

Parse.ly Data Highlights Key Drivers of Reader Retention
May 9, 2019 at 2:36 pm

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found that habitual readers, measured as returning visitors, is the most important metric for driving conversions.…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement
March 28, 2019 at 9:30 am

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, he earns cryptocurrency. Gath3r, a technology startup founded in 2018, has made cryptomining a monetization vehicle for publishers. By using…

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

Podcasts Reap Engagement. It's Time for B2B Media to Dive In
February 28, 2019 at 11:17 am

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While…

Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process
February 27, 2019 at 11:07 am

Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests of a second intervention — the addition of a “‘demonstrating balance’ box that directed readers…

Here are the Kinds of Content Platform Users Seek (or Avoid)
February 22, 2019 at 9:13 am

Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something…