Audio & Podcasting

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio
August 26, 2019 at 9:44 am

Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly's new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses the launch and the future of audio in this interview.

How Publishers Can Start Monetizing Smart Speakers
May 22, 2019 at 8:59 am

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Podcasts Reap Engagement. It's Time for B2B Media to Dive In
February 28, 2019 at 11:17 am

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While…

These are the Trends to Watch for Podcasting in 2019
January 9, 2019 at 11:33 am

2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm…

Internal Hearst Podcast Brings the Inside Dish
January 7, 2019 at 12:13 pm

If you’ve ever wanted to hear more about the goings on at Hearst Magazines and its cafeteria, there’s a podcast for that. Meant for an internal audience but hosted on SoundCloud, the publisher in recent weeks has launched “Making Media,” WWD has learned, hosted by none other than Troy Young, the group’s president, and Kate Lewis, its…

Going Into 2019, The Publishing Industry Is Excited About Audio
January 2, 2019 at 11:22 am

Audiobooks have been a popular sector of the publishing industry for years now thanks to the ubiquity of the smartphone, but 2018 was the year that distribution channels caught up: Google, Walmart, and Instaread all started selling audiobooks within the last year, and Kobo wasn't too far ahead of them. Intermediaries are making audiobook distribution easier…

Podcasting Is Media’s Slow Food Movement
December 19, 2018 at 11:37 am

As legacy and new digital publishers in the wider world seek to wean their business models from an over-reliance on advertising, social platforms, and costly video, the turn is toward developing direct revenue from audiences — subscriptions, paywalls, crowdfunding, memberships, and Rorschach-like blockchain experiments. It’s pleasantly…

Bubble Fears, Old-Guard Acquisitions, and Audible: This was 2018 in Podcasts
December 12, 2018 at 1:38 pm

Twenty Eighteen. What kind of year has it been? When I sat down to plot this column last Tuesday, a few words popped to mind: busy, chaotic, confusing. Frankly, I’m not sure how I’ll remember 2018 down the line, but I have some ideas of a few things that’ll stick. I. Perhaps the most pronounced public narrative…