Audio & Podcasting

Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
May 4, 2020 at 8:34 am

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.

5 Best Practices Media Companies Can Learn from European Publishers
March 17, 2020 at 3:23 pm

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

3 Ways Publishers Are Using AI to Meet Reader Expectations
October 28, 2019 at 8:30 am

Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers have come to appreciate this approach and now expect other brands — including publishers — to cater to their individual…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio
August 26, 2019 at 9:44 am

Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly's new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses the launch and the future of audio in this interview.

How Publishers Can Start Monetizing Smart Speakers
May 22, 2019 at 8:59 am

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

Podcasts Reap Engagement. It's Time for B2B Media to Dive In
February 28, 2019 at 11:17 am

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While…

These are the Trends to Watch for Podcasting in 2019
January 9, 2019 at 11:33 am

2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm…