Audio & Podcasting

The Financial Times Racked Up 45 Million Podcast Downloads Last Year
March 22, 2016 at 12:10 pm

Podcasting is the hot new thing to many publishers, but not to the Financial Times. The Financial Times has been producing them for 10 years. Its 12 regular podcasts managed to rake in 45 million podcast downloads in 2015, (by comparison, figures from last June show podcast hit “Serial” has been downloaded 90 million times). The publisher attributes…

Sit Up and Listen: Podcasting is the Disruptive Force in the Mediasphere
February 9, 2016 at 12:58 pm

The end of 2015 offered many a prediction for the New Year and in the ever-evolving world of digital media, there is angst and excitement. But for some, there is unbridled exhilaration. Take celebrity digital strategist Rex Sorgatz, who was nothing short of exuberant in his forecast for podcasting which was published in the Harvard-based…

Podcast Network Panoply Introduces New Ad Platform
January 21, 2016 at 2:21 pm

Podcasters, like TV networks and digital media companies, have their own unique advertising challenges. For one, ads that were inserted into a podcast when it first aired a year or two ago won't often be relevant when someone discovers the episode today. Panoply, the Slate Group's podcasting arm, saw something that could help with that…

As Podcasting Matures, Publishers Grapple with Building Audience, Monetizing
January 13, 2016 at 1:09 pm

Although podcasts have risen to new levels of popularity in recent years, the medium still has its challenges. Podcast creators, increasingly publishers like Slate, FiveThirtyEight, and Vanity Fair, struggle to reach new listeners because podcasts can be difficult to discover online, often isolated from the constant stream due to the limited sharability and SEO traction…

How Email and Audio Came Back in a Major Way in 2015
December 30, 2015 at 11:59 am

2015 was a year full of surprises in media innovation. The New York Times launched virtual reality storytelling experiences that made it possible to stand in the middle of events occurring half a world away. It became easier than ever to have the most relevant, recent and recommended stories curated by algorithms that learn what…

The Podcast Opportunity for Publishers
August 1, 2015

From the time podcasts were developed in 2004 until about five years ago, these on-demand audio broadcasts suffered from an image problem. The perception was podcasts were the lowest rung on the broadcasting ladder. They were a graveyard for washed-up media personalities who hoped to preserve any modicum of relevancy or an outlet for wanna-be broadcasters who weren't good enough to make the cut in traditional media.

Small Podcasters Have Trouble Finding New Listeners And Monetizing, Survey Finds
July 20, 2015

How does the business of podcasts look to the people running it? A new survey suggests that even as interest in podcasts increases, much of the growth of the business is coming from existing listeners rather than new listeners. And podcasters are concerned about finding new audiences and monetizing.

Clammr, the company behind an iOS app that helps users share and discover streaming audio content, conducted the online survey of 59 podcasters.