B2B

New, Big B2B Ideas, from MarTech to Dimensional Mail
September 24, 2019 at 9:00 am

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

Getting More from Google Analytics: 3 Tips for Editors
September 19, 2019 at 8:30 am

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts. The good news is the questions are being asked,…

3 Ways to Make B2B Content Marketing More Engaging
September 17, 2019 at 7:45 am

Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.

ABM Is Just Good Marketing
August 16, 2019 at 8:00 am

ABM is quickly becoming a staple of modern B2B revenue teams because it's a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate with each account. The principles aren’t revolutionary, but scaling can be a bit tricky.

Trade Association SGIA Acquires NAPCO Media
August 6, 2019 at 3:00 pm

The Specialty Graphic Imaging Association (SGIA), a non-profit trade group for digital and screen printing professionals, announced that it has acquired NAPCO Media, Publishing Executive’s parent company and the publisher of multiple brands serving the printing, promotional products, retail, non-profit, media, and marketing industries. The presidents of the two organizations discuss the strategic sale in this exclusive Q&A.

Company Data Opens the Door to Data Business Success
July 23, 2019 at 10:33 pm

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue further, and data models are a clear player in that picture. But, as I talk…

Press Release: Ben Lane Named Managing Editor of HousingWire
July 17, 2019 at 5:09 pm

DALLAS, TX (July 17, 2019) — Ben Lane has been named Managing Editor of HousingWire, the nation’s leading source of news and information for the mortgage, real estate and fintech markets. In this leadership role, Lane will be responsible for HousingWire’s editorial strategy and execution. He will also play a highly visible role within the…