B2B

Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
April 2, 2020 at 1:53 pm

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.

Integrated Data Success Requires Cross-Organizational Support
February 11, 2020 at 4:33 pm

"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."

5 B2B Text Message Marketing Tips to Help You Reach Prospects
February 11, 2020 at 9:15 am

B2C marketers have long taken advantage of the ever-increasing phone addiction to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.

Why Newsletter Business Is Booming for Morning Brew
February 10, 2020 at 11:03 am

Business newsletter company Morning Brew grew revenue by 333% last year, from $3 million in 2018 to $13 million in 2019. Co-founder and COO Austin Rief shares a closer look at how the company has expanded to reach nearly 2 million subscribers – and why it will continue to bank on email.

Where Is B2B Marketing Headed in 2020? 7 Predictions
January 13, 2020 at 9:31 am

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…

3 Ways B2B Publishers Can Turn Data into Dollars
January 7, 2020 at 8:45 am

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…

Become a Publishing Executive Contributor
January 3, 2020 at 2:33 pm

Are you a seasoned media technologist with best practices to share? Specialize in ad sales or audience development? Maybe you’ve leveraged data to create a new membership product, podcast, or event that’s driving revenue for your company? Share your insights with Publishing Executive and become a thought leader in the magazine media industry.