B2B

No, B2B Media Doesn’t Have an Ethics Problem
June 4, 2018 at 11:55 am

It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences,” which argued the majority of B2B/trade publishers have a problem of selling out editorial integrity to advertisers. In the piece, Publishing Executive editor-in-chief Denis Wilson wrote, “If you think your organization is immune…

B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences
May 18, 2018 at 12:33 pm

Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles editors face in accessing public information and officials to the way changing B2B media business models have altered the day-to-day roles and expectations of the…

3 Reasons B2B Digital Advertising Has Reached the Tipping Point
March 28, 2018 at 10:50 am

Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in…

Press Release: SourceMedia Promotes Matthew Yorke
March 7, 2018 at 9:33 am

NEW YORK (March 05, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, today announced the promotion of Matthew Yorke, who will assume additional responsibility for all media sales, in addition to his current position as CMO. “Under his leadership over the past 13 months, Matt has…

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

Press Release: Farm Journal Expands Data & Analytics Capabilities with Acquisition of Market Research Service
January 19, 2018 at 12:06 pm

LENEXA, Kan. (January 17, 2018) - Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also…

Press Release: Pageant Media Announces the Acquisition of Institutional Investor Journals
January 12, 2018 at 1:32 pm

Pageant Media, the business information specialist, today announces the acquisition of Institutional Investor Journals (II Journals), a business which produces in-depth, original and practical research in global investment and finance aimed at professional institutional investors. The portfolio consists of 12 titles, covering various disciplines in portfolio management and has an extensive online archive of almost…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

If You're Planning to Launch an Event, Don't Approach It Like a Publisher
January 8, 2018 at 8:00 am

Events have become a profitable revenue stream for publishers, particularly for those serving B2B audiences. But if events are mismanaged, or don't have the right talent behind them, they can quickly become a revenue drain. Media expert and consultant John French explains how to run an event business right and why media companies shouldn't approach…