B2B

B2B Publisher Vendome Media Group Is Shutting Its Doors
December 27, 2018 at 4:17 pm

Vendome Media Group, the New York City-based B2B publisher, with holdings in the healthcare and real estate markets, is officially closing its doors at the end of the year, following divestments of parts of its healthcare media business and pending the sale of others. The 14-year-old company sold three business units to new owners in 2018, including Healthcare…

B2B Programmatic Ad Sales & the BPA Media Exchange
December 17, 2018 at 12:53 pm

Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or accepting programmatic sales. Is this a giant missed opportunity hiding in plain sight? Programmatic is an inevitability, whether or not an unqualified opportunity. The overwhelming…

Press Release: Bobit Business Media Sold to Gemspring Capital; Richard Rivera to Become CEO
November 19, 2018 at 9:57 am

Torrance, CA,November 15, 2018: Bobit Business Media, a 57-year old B2B media publisher and event producer serving the transportation, automotive, beauty and law enforcement markets has been sold to Westport, Connecticut-based Gemspring Capital (www.Gemspring.com). BBM founder, Ed Bobit, started the company on a shoestring in 1961 with Automotive Fleet. “He was an outstanding leader, visionary…

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

The Growing Need for More Efficient Editorial Workflow
October 17, 2018 at 3:09 pm

“Operational inefficiency is viewed as one of the biggest blockers to income generation,” according to a central conclusion of Publishing Executive’s latest research on technology buying intentions. Publishers want “tools that streamline or even automate content distribution,” according to the report. They want to make “collaboration and content creation in multiple formats easier.” My anecdotal…

Association Media Are Growing With New Revenue Opportunities
October 1, 2018 at 11:38 am

Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with being able to maintain that core membership base in defining…

How Publishers Can Engineer Higher Readership per Article
July 30, 2018 at 1:06 pm

Could there be a better way to approach writing your content and curating the content previously written? If your goal is to get the maximum market value out of each story, there just might be. “Editors look for what is new and write about it,” says Gerrit Klein, CEO of special interest and B2B media…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…