B2B

Press Release: Ben Lane Named Managing Editor of HousingWire
July 17, 2019 at 5:09 pm

DALLAS, TX (July 17, 2019) — Ben Lane has been named Managing Editor of HousingWire, the nation’s leading source of news and information for the mortgage, real estate and fintech markets. In this leadership role, Lane will be responsible for HousingWire’s editorial strategy and execution. He will also play a highly visible role within the…

8 Ways to Increase Digital Ad Revenue by 50% or More
July 17, 2019 at 1:23 pm

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year's digital revenues of $271,798!” How did they do it? We took a serious look at how the team…

How ALM Is Connecting with Young Professionals & Fostering Industry Talent
July 8, 2019 at 2:55 pm

Before you can monetize an audience, you need to learn what motivates the people in it. The same holds true for retaining talent in a competitive industry like publishing – leaders must listen to employees and create environments where they feel comfortable bringing forth ideas, says Molly Miller, chief content officer at ALM. This approach to both audience and employee engagement led the B2B publisher to launch the ALM Young Professionals Network last month.

Press Release: ALM Appoints Jimi Li as Chief Technology Officer
July 1, 2019 at 11:54 am

Li joins ALM after serving as Partner & Co-Founder of Valence Marketing Infrastructure since 2018, where he served as a Martech expert, using a data-driven approach to help clients audit current state, design digital technology strategies, create a technical solution eco-system and deliver actionable roadmaps.

3 Steps to Creating a Custom Research Offering
June 25, 2019 at 9:02 am

Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. Here's a three-step process publishers should follow to create a market research offering.

B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
May 28, 2019 at 2:58 pm

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile. Individuals you have a relationship with – be they core customers, newsletter subscribers, or occasional visitors –…

Press Release: Endeavor Business Media Names Chief Marketing Officer
May 10, 2019 at 9:42 am

NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously served in a similar role at PennWell for seven years. Griffin also joins the Endeavor Executive Team. She is charged…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

B2B Publisher Vendome Media Group Is Shutting Its Doors
December 27, 2018 at 4:17 pm

Vendome Media Group, the New York City-based B2B publisher, with holdings in the healthcare and real estate markets, is officially closing its doors at the end of the year, following divestments of parts of its healthcare media business and pending the sale of others. The 14-year-old company sold three business units to new owners in 2018, including Healthcare…

B2B Programmatic Ad Sales & the BPA Media Exchange
December 17, 2018 at 12:53 pm

Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or accepting programmatic sales. Is this a giant missed opportunity hiding in plain sight? Programmatic is an inevitability, whether or not an unqualified opportunity. The overwhelming…