Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt.
While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.
"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."
B2C marketers have long taken advantage of the ever-increasing phone addiction to meet people where they are via highly effective text message marketing campaigns. But B2B text message marketing also is growing in popularity, and for good reason.
Business newsletter company Morning Brew grew revenue by 333% last year, from $3 million in 2018 to $13 million in 2019. Co-founder and COO Austin Rief shares a closer look at how the company has expanded to reach nearly 2 million subscribers – and why it will continue to bank on email.
SourceMedia recently announced its relaunch under the new name Arizent. In this Q&A, CEO Gemma Postlethwaite addresses motivations behind the relaunch, how it will impact overarching business objectives, and what growth opportunities she’s eyeing for Arizent in the future.
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as…
We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…
Are you a seasoned media technologist with best practices to share? Specialize in ad sales or audience development? Maybe you’ve leveraged data to create a new membership product, podcast, or event that’s driving revenue for your company? Share your insights with Publishing Executive and become a thought leader in the magazine media industry.
Endeavor Business Media has announced the acquisition of a number of Informa’s Industry & Infrastructure and Auto aftermarket media brands, expanding its position as one of the fastest growing B2B companies.