B2B

Media and Marketing M&A on the Rise in Q3
October 9, 2015 at 12:46 pm

On Wednesday, investment bank Berkery Noyes released its media and marketing Q3 mergers and acquisitions report.  Berkery Noyes reports that media and marketing deal volume declined 6% from Q2 to Q3 in 2015. But compared to 2014, the number of M&A transactions has increased 4% year-to-date. B2B publishing was the stand-out sector for M&A deals…

Championing Freedom of the Press In Light of Banned Books Week
October 1, 2015 at 2:13 pm

Concerns about freedom of the press in B2B media in the U.S. revolve around whether we should be free of advertiser influence in the form of native advertising. That makes us pretty lucky. Imagine if you covered an industry in Russia, Egypt, or Venezuela. Criticizing a large company with government ties or reporting on a…

Breaking Media CEO John Lerner on the Ripple Effect of Good Content
August 1, 2015 at 1:06 pm

The B2B magazine sector was hit hard when the economy sputtered in 2001 and tanked in 2008. Advertising dollars simply dried up. The prevalent reaction to the revenue drought was to keep existing advertisers at all cost, even if it meant diluting content to curry favor with clients. “People were more conservative as the dollar…

How ALM is Capitalizing on Behavioral Data
February 1, 2015

There is an adage that states "you are what you do, not what you say you'll do." But until very recently media companies only considered what people said, relying solely upon self-reported data (such as online registration forms) for marketing purposes. Not only do these profiles quickly become stale, but frequently they're not even accurate to begin with, as readers had little incentive to properly fill them out. By way of example, the most selected job title for ALM publication readers (primarily attorneys) who filled out an online profile form to access ALM articles in 2012 was "other

Events Are Paying Off for Publishers
December 1, 2014

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers' integrated marketing campaigns.

The Innovators: Publishers focus on quality content to cut through the noise.
April 1, 2014 at 7:00 pm

Today's innovators are those who are adept at building clear communication channels-and brands and revenue streams-despite all the noise we are currently enduring. Publishers still have to be creative and serve their audiences-that's a given-but from the discussions we had with the five publishers featured in this special feature, fighting distraction and finding focus is the real challenge.

Publishing Executive Contributor Guidelines
December 9, 2013

Thank you for your interest in writing for Publishing Executive. We're eager to hear what's weighing on your mind and the wisdom you'd like to share with our readership of publishing industry professionals. But first, some housekeeping...