Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.
Industry Dive, one of the fastest-growing B2B media companies in the U.S., and Charlotte-based private equity firm Falfurrias Capital Partners have announced a partnership in which Falfurrias will acquire a majority equity interest in Industry Dive.
Two ALM execs discuss the launch of the publisher's Audience First platform and their strategy to deliver ‘smart marketing, not spray-and-pray.’
ABM is quickly becoming a staple of modern B2B revenue teams because it's a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate with each account. The principles aren’t revolutionary, but scaling can be a bit tricky.
The Specialty Graphic Imaging Association (SGIA), a non-profit trade group for digital and screen printing professionals, announced that it has acquired NAPCO Media, Publishing Executive’s parent company and the publisher of multiple brands serving the printing, promotional products, retail, non-profit, media, and marketing industries. The presidents of the two organizations discuss the strategic sale in this exclusive Q&A.
The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue further, and data models are a clear player in that picture. But, as I talk…
DALLAS, TX (July 17, 2019) — Ben Lane has been named Managing Editor of HousingWire, the nation’s leading source of news and information for the mortgage, real estate and fintech markets. In this leadership role, Lane will be responsible for HousingWire’s editorial strategy and execution. He will also play a highly visible role within the…
I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year's digital revenues of $271,798!” How did they do it? We took a serious look at how the team…
Before you can monetize an audience, you need to learn what motivates the people in it. The same holds true for retaining talent in a competitive industry like publishing – leaders must listen to employees and create environments where they feel comfortable bringing forth ideas, says Molly Miller, chief content officer at ALM. This approach to both audience and employee engagement led the B2B publisher to launch the ALM Young Professionals Network last month.
Li joins ALM after serving as Partner & Co-Founder of Valence Marketing Infrastructure since 2018, where he served as a Martech expert, using a data-driven approach to help clients audit current state, design digital technology strategies, create a technical solution eco-system and deliver actionable roadmaps.