3 Steps to Creating a Custom Research Offering
June 25, 2019 at 9:02 am

Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. Here's a three-step process publishers should follow to create a market research offering.

B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
May 28, 2019 at 2:58 pm

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile. Individuals you have a relationship with – be they core customers, newsletter subscribers, or occasional visitors –…

Press Release: Endeavor Business Media Names Chief Marketing Officer
May 10, 2019 at 9:42 am

NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously served in a similar role at PennWell for seven years. Griffin also joins the Endeavor Executive Team. She is charged…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

B2B Publisher Vendome Media Group Is Shutting Its Doors
December 27, 2018 at 4:17 pm

Vendome Media Group, the New York City-based B2B publisher, with holdings in the healthcare and real estate markets, is officially closing its doors at the end of the year, following divestments of parts of its healthcare media business and pending the sale of others. The 14-year-old company sold three business units to new owners in 2018, including Healthcare…

B2B Programmatic Ad Sales & the BPA Media Exchange
December 17, 2018 at 12:53 pm

Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or accepting programmatic sales. Is this a giant missed opportunity hiding in plain sight? Programmatic is an inevitability, whether or not an unqualified opportunity. The overwhelming…

Press Release: Bobit Business Media Sold to Gemspring Capital; Richard Rivera to Become CEO
November 19, 2018 at 9:57 am

Torrance, CA,November 15, 2018: Bobit Business Media, a 57-year old B2B media publisher and event producer serving the transportation, automotive, beauty and law enforcement markets has been sold to Westport, Connecticut-based Gemspring Capital (www.Gemspring.com). BBM founder, Ed Bobit, started the company on a shoestring in 1961 with Automotive Fleet. “He was an outstanding leader, visionary…

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

The Growing Need for More Efficient Editorial Workflow
October 17, 2018 at 3:09 pm

“Operational inefficiency is viewed as one of the biggest blockers to income generation,” according to a central conclusion of Publishing Executive’s latest research on technology buying intentions. Publishers want “tools that streamline or even automate content distribution,” according to the report. They want to make “collaboration and content creation in multiple formats easier.” My anecdotal…