Circulation

How is Scan-Based Trading Working Out for You?
November 28, 2018 at 10:39 am

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S. retailers. It was a long time coming, with many studies and audits and recommended best practices backing it up; and no…

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition
August 13, 2018 at 12:59 pm

It’s not how many people you know. It’s how many you know well. Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door…

Is It Time to Put Your Magazine Out of Its Misery?
April 11, 2018 at 10:02 am

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land. No doubt we’ll see more titles give up on their magazines and go digital-only.…

The Washington Post Offers Exclusive Benefits in Push to Retain Subscribers
April 9, 2018 at 10:35 am

With help from Jeff Bezos’ money, The Washington Post has shown the ability to hit big audience gains and grow digital subscriptions, which passed the 1 million mark last year. Now, it’s facing the harder work of retaining those subscribers. To that end, the Post is working on a few features just for subscribers. One…

Google News Initiative Announced to Fight Fake News and Support Journalism
March 21, 2018 at 8:00 am

Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended…

Apple Acquires Digital Newsstand Texture
March 14, 2018 at 8:00 am

As the debate continues over fake news and the role that aggregators like Facebook have played in spreading it, Apple is making an acquisition that could help it lay out a position as a purveyor of trusted information. The iPhone maker is buying Texture, a magazine virtual newsstand that’s known as the “Netflix of magazine publishing”…

How Meredith Upstaged Time Inc – And Everyone Else
February 2, 2018 at 11:17 am

While the British were founding the BBC and jailing Mahatma Gandhi, 1922 became an eventful year in magazines. Reader’s Digest was launched. Henry Luce and Briton Hadden left their jobs at the Baltimore Daily News to launch Time magazine. More than a 1,000 miles away in Des Moines, Iowa, farming publisher Edwin Meredith launched Fruit,…

What Happened to Creative Subscription Marketing for Magazines?
January 5, 2018 at 9:29 am

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing. Sure, today there is a heavy reliance on internet sales … whether it is going through online subscription agents including…