Circulation

Where Will You And Your Magazine Business Be in Five Years?
October 30, 2017 at 10:18 am

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

Time Inc. Will Slash Circulation, Print Less Often to Cut Costs
October 11, 2017 at 2:02 pm

Facing what some insiders are predicting will be a dismal fourth quarter, Time Inc., in its latest cost-cutting move, said it will slash the circulation of Time and People en Español and reduce the frequency of Sports Illustrated, Fortune and four other titles in the company. The moves are effective Jan. 1, and will cause…

Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
September 21, 2017 at 5:35 pm

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

How The Economist Turned Circulation Into Its Most Profitable Revenue Line
August 29, 2017 at 1:29 pm

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… Tell us about your own background…

AMI Increases Men's Journal Circ, Men's Fitness Goes All-Digital
August 15, 2017 at 2:07 pm

American Media Inc. is folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, thereby increasing the latter's print circulation. Starting with the November issue, AMI will increase Men's Journal's circulation to 1.25 million, a 66% increase. Current readers of Men's Fitness will receive Men's Journal print issues. Men’s Fitness will shift to an…

The Newsstand Needs a Business Model That Welcomes Innovation
August 11, 2017 at 2:14 pm

A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; the sample copies he sent me indicated that the package had potential for sale and could sell anywhere in North America and possibly the international…

Hearst's Pioneer Woman Magazine Expands in Second Outing
July 21, 2017 at 10:01 am

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September. The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman"…

Missing From the MBR Conference: Newsstand Strategies for Small, Niche Publishers
June 30, 2017 at 9:32 am

I recently returned from the MBR 2017 Conference (Magazines & Books at Retail, formerly Periodical & Book Association of America, PBAA), and the mood of the meeting was upbeat. There was a strong attendance of approximately 200 individuals, and the focus was to grow the print category within the brick and mortar marketplace. There were…