Circulation

The Economist Plans to Double Circulation Profits in 5 Years
February 17, 2016 at 11:46 am

At a time when there are few profitable bright spots in the print publishing universe, The Economist shines. The British magazine has an ambitious goal: to double circulation profits in the next five years, said Michael Brunt, CMO and managing director of circulation. The Economist Group reported a total revenue of nearly £330 million ($473 million) at the end…

Hearst and Condé Nast Joint Venture Seeks More Publishers to Join
February 11, 2016 at 10:59 am

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation. The competitors and now collaborators, Condé Nast and Hearst Magazines, hope not only to cut their…

An Ounce of Prevention: Why a Major Magazine Will Stop Selling Ads
February 8, 2016 at 1:44 pm

Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away from all that revenue?” was the typical response among fellow publishers. Rodale didn’t really explain the change, only stating that it will coincide with the…

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

Condé Nast’s Food Innovation Group May Foreshadow Business Model
January 12, 2016 at 12:38 pm

It has been just over a year since Condé Nast merged its two food-centric titles Epicurious and Bon Appétit in what, at the time, appeared to be a cost-savings measure or a marketing strategy to sell advertising — or both. But suggest those scenarios to publisher and chief revenue officer Pamela Drucker Mann, who oversees both properties, and…

ESPN's Dilemma in Mobile Age Where Fans See Clips All Day
December 18, 2015 at 1:01 pm

When Holly Holm delivered her vicious knockout against UFC champion Ronda Rousey last month, the highlight seemed perfect for ESPN’s “SportsCenter.” Yet by the time the sports network’s flagship news program showed images of the fight, many had already seen the clip on Reddit and commented on Twitter.

Publishers & Distributors Respond to Kable Distribution’s Demise
December 16, 2015 at 2:02 pm

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…

Enthusiasm for the Digital Edition Fade at Many Magazine Firms, Even as Access Continues to Grow Through Library Systems
December 8, 2015 at 10:48 am

The digital edition was, for about two years, the one area of magazine circulation that looked promising, as digital circulation went from “not reported” to near 10 percent, in some cases. Titles such as Wired grew their digital subscriptions to that magic 10 percent level, helping overcome declines seen in newsstand sales. But growth slowed, and…

Rodale to Shutter Running Times Following Jan/Feb Issue
December 7, 2015 at 12:19 pm

The end of the road* has come for Rodale’s Running Times, the bi-monthly print magazine. The magazine, while having over 100K in total circulation, only was able to claim 61,246 in print subscribers according to its last publisher’s statement. Rodale also publishes the much larger circulation monthly Runner’s World, which has a rate base of 660,000.

Nielsen Debuts New Comparable Metrics Report
December 4, 2015 at 12:23 pm

Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. For example, the report focuses on how many adult consumers access a given platform or content type in an average week; how often these consumers access the content; and how much time they spend engaging with the…