Consumer

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

Marie Claire’s Power Trip Event Sees Strength in Smaller Numbers
October 15, 2018 at 8:00 am

It’s quality over quantity for Marie Claire and its exclusive Power Trip event. What began as simply a realization by editor in chief Anne Fulenwider that she and publisher Nancy Berger “always came up with such amazing ideas on planes,” the now annual event crystalized after Fulenwider joked to a junior fashion editor, while flitting…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

New York Times Expanding Travel Tours For Younger Readers
October 3, 2018 at 8:00 am

The New York Times is getting deeper into the experiential realm. For a fee starting at $75 and going up depending on the destination, a reader can book a half or full day “city tour” based on travel content from The Times, in particular its popular “36 Hours” columns, which have already been turned into large bound…

The New York Times is Asking Readers to Help it Cover Election Misinformation
September 24, 2018 at 2:37 pm

The New York Times is stepping up its coverage of misinformation ahead of this fall’s midterm elections. On Monday, the newspaper published a tip form where readers can send examples of potentially false or misleading content they find in their social media feeds. Examples could be a Facebook account…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…

Digg Was Just Bought By An Ad-Tech Company Called BuySellAds
April 30, 2018 at 11:47 am

Last month, Digg, an old beloved content aggregation destination, made the sad announcement to its loyal following that it was shutting down its RSS platform, Digg Reader. This wasn’t merely a product decision, it turns out, but a development as the company transitioned to a new parent company. Multiple sources tell me that Digg, formerly…

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…