Consumer

How Bon Appétit Is Driving Engagement and Revenue with Its OTT App
June 18, 2019 at 12:24 pm

Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its "Test Kitchen" editors starring as hosts. Now the Condé Nast publication is translating its YouTube success to its brand-owned OTT app. Here's how the team is marketing the OTT app, developing new series, and driving revenue.

Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
June 11, 2019 at 11:31 am

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…

Politico’s Robert Allbritton On Trump, a Record Year, Expansion, and Axios
December 21, 2018 at 11:57 am

When it launched, in 2007, Politico was part of a new wave of digital media brands — The Huffington Post, BuzzFeed, Business Insider, Vice, an early iteration of Vox Media, among them — that proffered the future of journalism. But Politico was always distinct from its peers in crucial ways. It was accompanied by a…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

Marie Claire’s Power Trip Event Sees Strength in Smaller Numbers
October 15, 2018 at 8:00 am

It’s quality over quantity for Marie Claire and its exclusive Power Trip event. What began as simply a realization by editor in chief Anne Fulenwider that she and publisher Nancy Berger “always came up with such amazing ideas on planes,” the now annual event crystalized after Fulenwider joked to a junior fashion editor, while flitting…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…