Consumer

Highlights Brand Campaign Inspires Millennial Parents to Nurture Optimism
August 20, 2020 at 12:28 pm

The pandemic has pushed parents to new stress levels, as many balance remote work with childcare and homeschooling. Though these are trying times, Highlights is asking young parents to “try to see the bright side” in its current brand campaign – the first in the media company’s 74-year history.

How Environmental News Outlet Grist Is Growing Revenue & Building a Broader Audience
June 8, 2020 at 2:37 pm

Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.

Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
May 4, 2020 at 8:34 am

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.

Kent Johnson, CEO of Highlights For Children, on Publishing During a Pandemic
April 13, 2020 at 11:39 am

Faith and learning to adapt, two things that CEO Kent Johnson and his teams at Highlights for Children are having and doing to continue to publish during this pandemic. I spoke with Kent recently and he was candid and very grateful for his team’s ability to continue with quality content despite the stress and disruption…