Consumer

Digital Consolidation: Here for the Long Haul or Another Passing Fad?
January 27, 2020 at 11:50 am

In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital Group’s purchase of Inverse, and from Vice Media’s $400 million acquisition of Refinery29 to Group Nine Media’s $300 million acquisition of PopSugar, the digital media…

Meredith CDO Discusses Acquisition of ‘SwearBy’ Product Recommendation Platform
January 16, 2020 at 12:22 pm

Meredith Corporation recently announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. In this Q&A, Meredith President and Chief Digital Officer Catherine Levene explains motivations behind the acquisition and how it will benefit both readers and marketers.

Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020
January 15, 2020 at 10:00 am

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

Branded Content: Possibilities, Pitfalls, and Predictions
January 14, 2020 at 9:54 am

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…

Sports Illustrated Staffers Become Latest to Try to Unionize
January 7, 2020 at 10:04 am

The 2019 trend of newsrooms unionizing shows no sign of running out of steam as a new year begins. The latest is Sports Illustrated, with the majority of its staff revealing today that they intend to form a union with the NewsGuild of New York and are demanding voluntary recognition from its new operator, Seattle-based…

Become a Publishing Executive Contributor
January 3, 2020 at 2:33 pm

Are you a seasoned media technologist with best practices to share? Specialize in ad sales or audience development? Maybe you’ve leveraged data to create a new membership product, podcast, or event that’s driving revenue for your company? Share your insights with Publishing Executive and become a thought leader in the magazine media industry.

Bustle Digital Group Launches New Tech Site Input
December 18, 2019 at 10:34 am

The resurrection game continues over at Bustle Digital Group. Over the past 18 months, BDG has been busy acquiring sites that were either dormant or about to be, including Gawker, Mic and The Outline, and has been slowly trying to revive them — with varying degrees of success. That has included hiring former Details editor in…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value
December 5, 2019 at 4:43 pm

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.

Press Release: MPA Releases 5-Year Study of Magazine Media Audience Growth & Engagement
December 5, 2019 at 10:14 am

December 5, 2019 – MPA – The Association of Magazine Media announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium yesterday. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since…