The pandemic has pushed parents to new stress levels, as many balance remote work with childcare and homeschooling. Though these are trying times, Highlights is asking young parents to “try to see the bright side” in its current brand campaign – the first in the media company’s 74-year history.
It’s time for news publishers to focus on pricing, talent, topics, and quality.
Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
Here is a look at how consumer-buying attitudes will unfold in this new marketing environment over three periods of the pandemic.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
Doug Olson, president of Meredith Magazines, discusses the company's new audience action guarantee and sheds light on the biggest concerns among advertising customers during the coronavirus pandemic.
Ingrid Jakabcsin, EVP of Publishing and Distribution, shares perspective on merchandising and categories currently performing well.
Faith and learning to adapt, two things that CEO Kent Johnson and his teams at Highlights for Children are having and doing to continue to publish during this pandemic. I spoke with Kent recently and he was candid and very grateful for his team’s ability to continue with quality content despite the stress and disruption…