Consumer

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
November 13, 2019 at 8:30 am

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
November 7, 2019 at 9:52 am

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…

Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities
October 9, 2019 at 8:30 am

From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it's important for publishers to assess whether new revenue streams stem from the core roots of their business, says Pete Sheinbaum, Active Interest Media’s new senior vice president of…

USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers
September 23, 2019 at 4:09 pm

At Publishing Executive’s 2019 FUSE Media Summit, USA TODAY's Jason Jedlinski will address how the media company's product and engineering teams innovate across digital platforms to deliver value for both readers and advertisers. In this Q&A he shares his priorities, a recent product success, and forward-looking technology insights.

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
August 21, 2019 at 3:07 pm

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape.

Press Release: Condé Nast Announces New Global Leadership Structure
August 14, 2019 at 9:13 am

Condé Nast has appointed a new global leadership team designed to accelerate the company’s evolution into a 21st century media company. The new organizational structure combines Condé Nast and Condé Nast International into a unified global team and enhances focus on consumer marketing.