Consumer

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

5 Minutes with Joe Ripp, Time Inc. CEO & 2016 American Magazine Media Conference Chair
January 20, 2016 at 11:34 am

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

Kalmbach Announces New Vice President of Content
January 18, 2016 at 1:24 pm

Last week Kalmbach Publishing Co., publisher of hobbyist titles Model Railroader, Discover, Drone360, and more, announced the appointment of Stephen C. George as vice president of content. George will oversee all editorial and art operations at Kalmbach and succeeds Kevin P. Keefe who is retiring in March after 28 years with the enthusiast publisher. “I'm…

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

Email Personalization Boosts ROI and Redefines Campaigns
January 14, 2016 at 2:15 pm

Open. Click. Buy. It may soon be that easy. Email marketing, once a relatively simple way to communicate and sell products to customers, has matured dramatically. The number of vendors has grown, and the sectors within the email landscape have become increasingly complex. One of these sectors, personalization, is exactly why email still reigns supreme as the marketing ROI leader.

Jeff Bezos on Fortune Cover as Lord Vishnu Irks Hindus
January 13, 2016 at 11:16 am

A Fortune magazine cover of Amazon CEO Jeff Bezos resembling Hindu god Vishnu has drawn outrage from the community in the US over “trivialisation of their venerated deity”. The January issue of the magazine’s international edition features a story about Amazon’s expansion in India. The cover piece, titled ‘Amazon Invades India’, talks about how Bezos…

What a Magazine Feature Package Looks Like in 2016
January 6, 2016 at 1:45 pm

Recall the quaint days when a magazine feature package meant reserving a few additional pages in the page plan and spending a few extra bucks on artwork? Today, a “package” is much, much more. Yesterday fitness mag SHAPE announced the launch of its multiplatform SHAPE Slim Down program geared toward helping readers reverse the impact…

How Publishers Used Data in 2015
December 21, 2015 at 2:22 pm

Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing…

Publishers & Distributors Respond to Kable Distribution’s Demise
December 16, 2015 at 2:02 pm

“As of right now, all that we know is that Kable Distribution is done,” a Kable employee told me yesterday. “We don’t know how long we’ll be here, or how long it will take to move our accounts. We don’t know how things will wind up, or where we’ll go or what we’ll do. This…