Are Fully Personalized Magazines in Our Future? It’s Complicated.
July 10, 2019 at 9:28 am

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

How Bon Appétit Is Driving Engagement and Revenue with Its OTT App
June 18, 2019 at 12:24 pm

Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its "Test Kitchen" editors starring as hosts. Now the Condé Nast publication is translating its YouTube success to its brand-owned OTT app. Here's how the team is marketing the OTT app, developing new series, and driving revenue.

Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
June 11, 2019 at 11:31 am

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…

Politico’s Robert Allbritton On Trump, a Record Year, Expansion, and Axios
December 21, 2018 at 11:57 am

When it launched, in 2007, Politico was part of a new wave of digital media brands — The Huffington Post, BuzzFeed, Business Insider, Vice, an early iteration of Vox Media, among them — that proffered the future of journalism. But Politico was always distinct from its peers in crucial ways. It was accompanied by a…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…