Content Analytics

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

Facebook is Now Downranking Stories with False Headlines
October 29, 2018 at 11:24 am

As of this week, fact-checking outlets working with Facebook can debunk and slow the spread of headlines that are false even if the whole story isn’t — a change that adds nuance to the types of misinformation the platform is asking fact-checkers to flag. On Monday,…

Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
October 26, 2018 at 12:03 pm

"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

Parse.ly, Notablist Make Internal Data Public to Help Marketers See Beyond Walled Gardens
September 28, 2018 at 11:11 am

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…