Content Analytics

Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit
August 30, 2018 at 12:42 pm

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Search Data Voids and Evil Unicorns
August 21, 2018 at 4:44 pm

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

Press Release: LSC Communications Announces Strategic Equity Investment in Content Logistics Company MAZ
August 1, 2018 at 12:33 pm

CHICAGO--(BUSINESS WIRE)--LSC Communications, Inc. (NYSE: LKSD), a leader in traditional and digital printing solutions, announced today an equity investment and the signing of a definitive reseller agreement with MAZ Systems Incorporated. MAZ is a New York City-based content logistics company that enables brands, media and publishers to publish any content to various output channels, including…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
April 4, 2018 at 9:04 am

If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science…

Outbrain Launches Sphere, a Platform for Content Recommendations Between Premium Publishers
February 16, 2018 at 11:49 am

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is today announcing the launch of Sphere. It’s a closed content…

The Most Engaging Stories of 2017, According to Chartbeat
December 19, 2017 at 11:31 am

Explore the themes and stories that engaged readers most in 2017. Indecency Exposed Investigations into longstanding rumors spur a reckoning In holding the powerful accountable or giving voice to the silenced, investigative journalism’s impact can be immediate as news breaks and reactions pour in. Occasionally, an exposé creates a domino effect so powerful and far-reaching…

Recommendation Engines for News Are Terrible. Scoring Stories Could Help.
October 26, 2017 at 2:50 pm

For news media, recommendation engines are a horror show. The NQS project I’m working on at Stanford forced me to look at the way publishers try to keep readers on their property — and how the vast majority conspire to actually lose them. I will resist putting terrible screenshots I collected for my research… Instead,…

Publishers, Pick Your KPIs And Stick With Them
September 21, 2017 at 1:51 pm

News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The "obvious" answer is: it depends on your business model,…