Content Strategy

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

Disruption is the New Normal - Highlights from FUSE Media Summit
July 12, 2018 at 10:09 am

At last year's FUSE Media Summit keynote panel, moderated Jeff Litvack, CEO, Adweek, one of the key topics was how disruption has become part of the day-to-day reality for publishers of all types and sizes. Panelists Cory Munchbach, VP of Strategy for BlueConic; Sachin Kamdar, CEO and co-founder of Parse.ly; Christopher Reid, founder and CEO of Sortable; and Tony…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

Press Release: Sheridan PubFactory Hosts Sciendo, De Gruyter’s New Publishing Services Business
July 9, 2018 at 10:46 am

Hanover, PA — De Gruyter’s new Sciendo platform showcases the breadth of its services and solutions, along with presenting 600 Open Access journals and 100+ Open Access books. Host to 1400+ journals and 400,000+ books, the PubFactory platform is the perfect home for Sciendo, which provides publishing services to organizations and individual authors, including online…

We’re Looking for Media Tech Startups!
July 2, 2018 at 11:10 am

The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all of the latest and greatest ideas out there. That is where Publishing Executive comes in. We launched the Media Pitch blog two years ago to provide…

Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
July 2, 2018 at 10:50 am

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt. For media brands, now is the…

New York Media Builds A Digital Empire On The Legacy Of Its Iconic Print Magazine
June 29, 2018 at 8:44 am

In the last decade, New York Media, the parent company of New York magazine, has aggressively expanded its digital offerings, adding six topic-oriented sites that have carved out their own space as standalone brands, built on the 50-year-old legacy of one of the most successful print magazines of all time. It’s a remarkable story. When New York launched in…

Cut Your Email List and Make More Money
June 28, 2018 at 11:03 am

As media professionals, we’re used to measuring our impact by our reach. More print subscribers are good as long as it makes financial sense. And of course, the more social media followers, website traffic, and email subscribers the better. Or so we think … but more isn’t always better. An email that is unopened doesn’t…

Are Digital Magazine Apps A Stepping-Stone to Paid Content?
June 25, 2018 at 1:25 pm

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the blame - killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not…