Content Strategy

Field & Stream Packages Existing Content into Seasonal Venison Newsletter
November 26, 2019 at 3:20 pm

In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream launched a seasonal newsletter called The Venison Course, which delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.

Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
November 7, 2019 at 9:52 am

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Publishers, Don't Overlook Your Best Source of Content Ideas
October 11, 2019 at 8:30 am

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…

Getting More from Google Analytics: 3 Tips for Editors
September 19, 2019 at 8:30 am

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts. The good news is the questions are being asked,…

3 Ways to Make B2B Content Marketing More Engaging
September 17, 2019 at 7:45 am

Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.

Content Marketing Suffers From Cognitive Dissonance
September 10, 2019 at 12:18 pm

Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia
August 27, 2019 at 4:59 pm

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.