Content Strategy

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…

How the Remnants of About.com Are Stealthily Taking Over the Internet
January 8, 2020 at 11:11 am

On Bagel Thursdays, Dotdash convenes its weekly growth meeting in a conference room overlooking Times Square. At 9 o’clock on a bright September morning, a dozen or so editors, an analytics guru, and the company’s top two operating executives discuss plans to enhance Dotdash’s vast content archive of more than 250,000 “super articles,” company parlance…

Offer, Don’t Ask: The Mindset That Earns Audience Trust
December 30, 2019 at 2:06 pm

Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need…

How Do You Sell Content to an Audience That Controls the Narrative?
December 11, 2019 at 11:35 am

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture…

Field & Stream Packages Existing Content into Seasonal Venison Newsletter
November 26, 2019 at 3:20 pm

In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream launched a seasonal newsletter called The Venison Course, which delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.

Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
November 7, 2019 at 9:52 am

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Publishers, Don't Overlook Your Best Source of Content Ideas
October 11, 2019 at 8:30 am

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…