Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.
The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel, postpone, or go virtual.
Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.
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"My work has undoubtedly shifted to channels and strategies that let me connect more directly and personally with the people behind the brands and businesses that make this industry tick," says Deanna Utroske, editor of William Reed Business Media brand Cosmetics Design.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
In this episode, we discuss how B2B media company HousingWire is investing in quality journalism, shifting event strategy, and developing digital products that serve both readers and advertising clients in “the new normal.”
Asking the right questions can help you navigate your magazine through COVID-19 and the resulting recession.