Content Strategy

Successfully Navigating a Publishing World Consumed by COVID-19
June 30, 2020 at 4:16 pm

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.

How Environmental News Outlet Grist Is Growing Revenue & Building a Broader Audience
June 8, 2020 at 2:37 pm

Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.

Survey: Publisher Response to COVID-19 Pandemic
May 21, 2020 at 9:38 am

Publishing Executive needs your input! We're trying to better understand how publishers are responding to the COVID-19 crisis and their expectations for business over the next 12 months. Take this short survey today and be entered in a drawing to win a $100 Amazon gift card.

Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
May 4, 2020 at 8:34 am

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.